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  • So You Want to Start a Brewery?

  • The Lagunitas Story
  • By: Tony Magee
  • Narrated by: Brett Barry
  • Length: 7 hrs and 44 mins
  • 4.5 out of 5 stars (34 ratings)
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So You Want to Start a Brewery? cover art

So You Want to Start a Brewery?

By: Tony Magee
Narrated by: Brett Barry
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Summary

So You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company.

In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest--and the fastest growing--craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.
©2012, 2014 Tony Magee (P)2015 Audible Inc.
Business Entrepreneurship Wine & Beverages
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What listeners say about So You Want to Start a Brewery?

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    5 out of 5 stars
Profile Image for Emil G.

Worth it

While planning to start a brewery I came across this book. Is it a guide to success? No not at all. But it's a small insight intro the world of craft breweries and it helped me understand some of the challenges I would come across. It's an entertaining book, very American style, and I'm short it was worth reading it

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars
Profile Image for H. Daniel

Interesting but only scratched the surface

Whilst this was an interesting read (listen) I was often left with the sense that the author would write some details regarding the business and then throw everything down to luck or a summarisation of everything into a single paragraph. Not the business book I was expecting, but an interesting story of a startup none the less.

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars
Profile Image for JustMe

very interesting business book but not focussed

there's a lot of repetition in this book and it is not very brew focussed. it's more a generic business book with the author tooting his own horn quite a lot. interesting enough but I wouldn't go out of my way to recommend it

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