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Summary

Created specifically for executives and managers, Going Wireless shows how mobile technology is impacting every industry, including yours.

Award-winning journalist Jaclyn Easton delivers the unexpected. In addition to in-depth discussions about mobile commerce, Internet cell phones, and Palm-type handhelds, she also examines wirefree options you've probably never heard of, all of which are transforming the way companies communicate, manage, market, and sell.

To learn exactly how wireless is producing these paradigms of productivity and profits, this unabridged audiobook edition of Going Wireless is packed with over 40 real-world examples from trend-setting companies like Office Depot, Boeing, Sears, ExxonMobil, Jiffy Lube, LexisNexis, UPS, and Ocean Spray.

From this surplus of success stories you will quickly learn that wireless allows your organization to be literally a thousand times more connected and, hence, a thousand times more effective.

©2002 Jaclyn Easton
(P)2002 Random House, Inc.

Critic reviews

"The simple truth is the whole world is 'going wireless.' If you want to discover why it's happening, how it will change your business, and - most important - what you need to do about it, this is the book to read." - Alan M. Webber, founding editor, Fast Company

What members say

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  • Overall
    1 out of 5 stars

A piece of nonsense

Perhaps I had too large expectations. As being a researcher of digital communications I have quite a lot of insight in wireless techniques and development of the current standards. I’ve also read several excellent on the topic and expected some kind of professional treatise also in this time. It wasn’t. Rather it was some kind of soap opera with hamburger bar advertisements and so forth. I share with author the hunch that the wireless gadgets are becoming very versatile and inseparable part of our every day life – but I wouldn’t share the mess described in the book.

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  • Overall
    2 out of 5 stars
  • Mark K.
  • 04-06-04

Her reading style

Just remember that when this author wants to emphasize something (which is all the time) she ends her sentences... like... this...

After a few hours it drives... me... crazy...

8 of 8 people found this review helpful

  • Overall
    3 out of 5 stars
  • Matt
  • 18-11-04

A very lengthy presentation on wireless!!

A lot of work has obviously gone into the researching of this book. Despite the fact that it was published in April 2002, it provides a reasonably up to date account of where the industry /technology currently stands (Nov 2004). It probably will need to be updated fairly soon however. Jaclyn Easton seems to know her subject well, so it is a shame that she makes no serious attempt to offer her view of what the future holds over the medium to longer term. As I listened, I did find myself thinking ahead to what the world of wireless will be like over the next five years or so, but a little conjecture / business vision on her part would have given the book more life. Also some fairly heavy editing would have made it easier to listen to. Lengthy, in-depth descriptions of the functionality of various applications serve to make the book much bigger than it really needs to be, so it didnt hold my interest at all well in parts. My biggest complaint though, was with regards the way that it was read. I seriously question the wisdom of having the author read the book rather than a professional narrator. It is good to hear what an author sounds like, but having her read the introduction and a conclusion would suffice. It sounds as if she is used to writing and reading business presentations. Her reading style would be excellent for making 30 second audio commercials, but doesnt really lend itself well to the reading of a nine and a half hour book. Its as if she is trying to pack every sentence with overwhelming dynamism and excitement. Without any relief from this, the words end up blurring into a nondescript, corporate jargon filled power-spiel. Imagine reading a book where everything is written BOLD UPPER CASE TEXT, OR MAYBE GIANT FLASHING NEON LIGHTS and you'll get the idea. You wouldnt be able to read for too long before your eyes and brain got sore. Nevertheless, if you need to find out about wireless and a few associated technologies, this is a good place to start.

5 of 5 people found this review helpful

  • Overall
    4 out of 5 stars
  • George Wyner
  • 13-06-03

Systematically explores the potential of wireless

There is, as others noted, a fair bit of "hype" in this book, a breathless exhilaration about the many possible applications of wireless in the near future. But that's just the point and what I really liked about this book. If you want a balanced, measured assessment of wireless, look elsewhere. If you want an extended brainstorming session which will turn up many non-obvious implications of these new technologies, then this is well worth your time.

As others have also noted, this is not the place to turn for a detailed explanation of the technology. The author provides enough detail for the reader to understand the basic function of the new devices.

The author reads well and the text is engaging.

3 of 3 people found this review helpful

  • Overall
    3 out of 5 stars
  • Colin
  • 24-03-03

strangely unsatisfying

sounds good, doesn't it? yet it doesn't seem to hit the spot. there was little detail about how these things worked and it seemed inconceivable that she could get so excited about even the most prosaic, humdrum aspect of wireless technology. good as an overview - maybe as a first port of call that will put you on the right track when deciding what avenue to explore but don't expect to get a full picture.

3 of 3 people found this review helpful

  • Overall
    1 out of 5 stars
  • Edwin
  • 19-03-04

Interesting subject, not so interesting book

After a few chapters, it was basically more of the same. I feel that it was lacking a full perspective of the subject matter.

3 of 4 people found this review helpful

  • Overall
    3 out of 5 stars
  • Yicheng Li
  • 06-03-03

Fair read, lots of hype

This was an okay read, though filled with as much hype as actual technical data. The author plows through case-study after case-study of wireless success-stories for how businesses saved/made/created money by going wireless, while glossing over some obvious issues (such as security, lack of common standards, etc) which have kept the wireless boom from actually happening. Echoing the comments of a previous reviewer, much of time the author seems like a cheerleader, rather than an actual presenter of facts. I would have preferred a more even-handed approach to the subject.

1 of 1 people found this review helpful

  • Overall
    2 out of 5 stars
  • Robert Brian Wright
  • 01-10-03

Just okay...probably a good reference book

While the author does a good job at addressing a wide range of wireless technologies, at times it sounds like an infomercial.

2 of 3 people found this review helpful

  • Overall
    1 out of 5 stars
  • Philip
  • 17-08-04

disappointing

The first audible book that really disappointed me.
The content is so basic ... nothing really new ... and so overhyped.
Also, the book is read in an awfull way with an awfull accent and pronounciation.