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Because Internet

Understanding the New Rules of Language

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Because Internet

Yazan: Gretchen McCulloch
Seslendiren: Gretchen McCulloch
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AN INSTANT NEW YORK TIMES BESTSELLER!!
Named a Best Book of 2019 by TIME, Amazon, and The Washington Post
A Wired Must-Read Book of Summer

“Gretchen McCulloch is the internet’s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix.” —Jonny Sun, author of everyone's a aliebn when ur a aliebn too

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.

Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. Business Communication Career Success Linguistics Social Sciences
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Book is really fascinating - not just as an analysis of internet language, but also of internet culture as a whole. At times even quite moving. Would have liked a bit more focus on actual language, but this book does a really wonderful job. now will be constantly analysing what I write and read on the internet. oh god it's happening now..... Gretchen McCulloch's reading is also very nice indeed

fascinating and insight into internet culture

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Educational in that way that points out the blisteringly obvious thing you hadn’t articulated (emojis aren’t language and couldn’t possibly replace it) but in a way that is engaging and joyful, the clear passion of the author/reader is again just brilliant, especially as she conveys key smash text into sounds. Highly recommend.

Just a complete joy.

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