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NEXT: Leading Through the New Realities

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NEXT: Leading Through the New Realities

Yazan: Alain Bejjani
Seslendiren: Sebastian Brown
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Leadership used to be tested by one crisis at a time. Today it is tested by four at once: volatility, AI disruption, talentism and the sustainability imperative. Most books tackle them separately. NEXT shows you how to navigate all four simultaneously.

Drawing on decades leading a major multinational across 17 countries and 110 nationalities, Alain Bejjani distils hard-won experience into principles both timeless and urgently relevant: how to build trust when everything shifts, how to execute boldly while staying adaptable, how to develop talent in an AI-augmented world and how to create value that outlasts the next disruption.

Bejjanis leadership was forged in conditions most books ignore: Lebanons civil war, political upheaval, a global pandemic, digital transformation. What emerges is not leadership theory, but leadership as its actually practised in volatile markets, across cultures, under pressure, in real time.

The old rules no longer apply. What comes next is up to you.

©2026 Alain Bejjani (P)2026 Alain Bejjani
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