E349 | Fundraising Playbook: Process, Pitfalls & Power Plays with Paul Archer (Duel), Jo Saxby (Spruce) & John Readman (ASK BOSCO®)
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E349 | Fundraising Playbook: Process, Pitfalls & Power Plays with Paul Archer (Duel), Jo Saxby (Spruce) & John Readman (ASK BOSCO®)
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Özet
Preparing to raise investment? Hear Paul Archer on staged data rooms, John Readman on exit planning and technical due diligence, and Jo Saxby on checking investor references before choosing who to work with.
In this episode- 04:31 – Paul describes running a staged fundraising process, with different data rooms for initial conversations, deeper diligence and the period after a term sheet.
- 28:42 – John explains why he believes having multiple exit options and a clear plan gave prospective investors confidence.
- 38:19 – John reflects on the cost of due diligence and why he found the technical checks helpful as a non-technical founder.
- 58:03 – Jo describes checking investor references with other founders, including how investors behave in difficult times and respond to pushback.
About Paul Archer, Jo Saxby and John Readman
Paul Archer works on a brand advocacy platform that helps brands grow through their fans. Jo Saxby runs Spruce, which makes software for heat pump installers. John Readman is the founder and CEO of ASK BOSCO, an AI marketing and e-commerce analytics platform.
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