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Pour Your Heart Into It

How Starbucks Built a Company One Cup at a Time

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Pour Your Heart Into It

Yazan: Howard Schultz, Dori Jones Yang
Seslendiren: Eric Conger
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The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion; (P)1997 HighBridge Company
Food & Wine Marketing Marketing & Sales Wine & Beverages Workplace & Organisational Behavior Workplace Culture İş Yönetim İlham verici Liderlik
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Eleştirmen yorumları

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)
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The book is great as per my subject.
However I'm don't wish to write 15 words as to why!!!

Inspirational !!

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.

I've read in other books how first class their customer service and staff training is. reading this book was good to understand how it came to be. Schmidt is a true entrepreneur. currently I wonder how someone can change course into uncertainty so many times but if you passionately believe in the values the rest will come.

interesting journey

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.

I will definitely recommend this book. Enjoyed it very much, it felt too short. I wanted more more and more

Interesting read

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Loved the book, so inspiring and motivational to follow your dreams, goals, instincts and passion!

Great book with full of inspiration!

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If you want a great story about a huge successful business start up with all the out falls and rollercoaster rides, Shoe Dog is 10 times the book.

Average at best

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