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Summary

The secrets of creative thinking by a lecturer at the world-famous St. Martin's College of Art who has spent a lifetime researching innovative thinkers.

A scuba-diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.

The Art of Creative Thinking reveals how we can transform ourselves, our businesses, and our society through a deeper understanding of human creativity. Rod Judkins, of the world-famous St. Martin's College of Art, has studied successful creative thinkers from every walk of life throughout history. Drawing on an extraordinary range of reference points - from the Dada manifesto to Nobel Prize-winning economists, from Andy Warhol's studio to Einstein's desk - he distills a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.

You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the 21st century, it's technically illegal to be as good as Michelangelo.

Be stubborn about compromise. Plan to have more accidents. Be mature enough to be childish. Contradict yourself more often. Discover the art of creative thinking.

From the publishers of the international best-seller The Art of Thinking Clearly

©2015 Rod Judkins (P)2015 Hodder & Stoughton

What members say

Average customer ratings

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Intelligent, thought provoking fun.

I very much enjoyed this book as it was thought provoking and inspiring all at the same time.

The book doesn't take itself too seriously but the life lesson it is teaching has already affect my family life!

As my wife had decided to leave a dead end stressful job in an office to pursue her lives dream of becoming a makeup artist. She was wavering but just listening to one short chapter made her realise her decision was indeed the right one. And made me decide to do more to help my wife fulfil her dream.

life after all is about discovering happiness in whatever form that may be.

9 of 9 people found this review helpful

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Outstanding book

I've read many books on art and creativity, that being said, this one stands out from all the rest. For me, it has pulled together years of learning and turned it into a razor sharp creative process, couldn't be happier.

6 of 6 people found this review helpful

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    5 out of 5 stars
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inspirational

This audio has definitely helped me think in a more methodical way not only in my work but I've also adapted some of the advice to my daily routines

2 of 2 people found this review helpful

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    5 out of 5 stars

greattttt

have a note pad on hand and be ready to pause it. you will need it

2 of 2 people found this review helpful

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    4 out of 5 stars
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    3 out of 5 stars

Full of interesting anecdotes!

Great collection of interesting stories. More suitable for dropping in and consuming a chapter here and there. Becomes a little tedious to read straight through (as the author acknowledges in the book).

2 of 2 people found this review helpful

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Fantastically thought provoking!

As someone who doesn't identify as remotely creative I was a bit sceptical about reading this book at first but thought it was time to push my comfort boundaries a bit! I can honestly say this is probably the best book I have ever read and has given me a totally new perspective on life and how to be a creative problem solver.

This book is absolutely unique and the author has done an incredible job at cutting the book up into small bitesize interesting easy to remember points whilst ensuring the book is littered with interesting stories to back this up! Give this book a read - I promise it won't disappoint and might lead to something spectacular!

4 of 5 people found this review helpful

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Absolutely brilliant

Would you recommend this audiobook to a friend? If so, why?

Yes,and have done so already. Simple, directive, good ancedotes, and it works!

Who was your favorite character and why?

Not really applicable, but I liked the idea of students working a route regardless of where it takes them, and the process of developing a Soap in Dubai. There are many great anecdotes of how people have connected to their creativity throughout the book.

What does Phil Fox bring to the story that you wouldn’t experience if you had only read the book?

It is read very well.

If you made a film of this book, what would be the tag line be?

"Mad, fun, and absolutely bonkers: unleashing your creativity"

Any additional comments?

This is an excellent book

4 of 5 people found this review helpful

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Delight

Really enjoyed this and it has made me realise how there is no such thing as a 'natural born talent' but determination, attitude and perseverance. Would recommend to anyone and everyone who needs inspiration to start anything and everything.

1 of 1 people found this review helpful

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One of the best books/audio books I've ever read.

inspirational
practical
intellectually mature
fresh perspective on your life

I'll definitely buy a paper edition just to have it at home

1 of 1 people found this review helpful

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Inspiration Bible

It is like a more accessible Oblique Strategies with a few more bells and whistles.
Read/listen to it from cover to cover, open a random page/stick it on shuffle, follow the suggested chapters down there rabbit hole. It doesn't matter which way you prefer to ingest the bitesize lessons.
It's full of contradictions, but that's OK. If one way doesn't work for you, maybe the opposite approach will help.
I'll be keeping this on my device and buying the book for easy access whenever it is needed.

1 of 1 people found this review helpful