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Anne Bahr Thompson on Brand Citizenship

Narrated by: Dave Summers
Length: 21 mins

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Summary

Customers these days look to brands to solve their own personal problems and also work towards solving wider global concerns: they want the paper towels that will clean up messes in the kitchen and also made sustainably so they don't destroy the environment. Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit, is here to talk about aligning your purpose and your brand to win more customers but also to improve the world.

©2018 American Management Association (P)2018 American Management Association

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