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Andy Sernovitz on Successful Word of Mouth Marketing

Narrated by: Dave Summers
Length: 15 mins
Categories: Business, Marketing

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Summary

Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership.

©2007 Andy Sernovitz (P)2014 American Management Association International

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