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Analysis of Geoffrey Moore's Crossing the Chasm

Narrated by: Dwight Equitz
Length: 9 mins
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Summary

Please note: This is an analysis of Crossing the Chasm, not the original book.

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, third edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market.

Customers within a given market adopt new products at different points during their development....

Purchase this in-depth analysis to learn more.

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