Listen free for 30 days
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Follow podcast failed
Unfollow podcast failed
Listen with a free trial
Buy Now for £3.79
Please note: This is an analysis of Crossing the Chasm, not the original book.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, third edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market.
Customers within a given market adopt new products at different points during their development....
Purchase this in-depth analysis to learn more.