Ageism Unmasked cover art

Ageism Unmasked

Exploring Age Bias and How to End It

 Preview

Get 30 days of Premium Plus free

£8.99/month after 30-day free trial. Cancel monthly.
Try for £0.00
More purchase options
Buy Now for £12.99

Buy Now for £12.99

About this listen

 What if everything you thought you knew about aging was wrong?

This bold account of the history and present-day realities of ageism by a nationally recognized gerontologist and speaker uncovers ageism's roots, impact, and how each of us can create a new reality of elderhood.

Ageism Unmasked shifts the lens, enabling us to see that we tolerate, and sometimes actively promote, attitudes and behaviors toward differently aged people that we would reject and condemn if applied to any other group. It peels back the layers to expose how cultural norms and unconscious prejudices have seeped into our lives, silently shaping our treatment of others based on their age and our own misconceptions about aging—and about ourselves.

Offering an all-inclusive approach, Dr. Tracey Gendron reveals the biases behind our false understanding of aging, sharing powerful opportunities for personal growth along with strategies to help create an anti-ageist society.

• Ageism Unmasked will help readers let go of our desperate need to stay young… exposing how we personally, systematically, structurally, and institutionally stigmatize being old.

• Ageism Unmasked will help readers appreciate both the challenges and opportunities of how we all age… showing how ageism is prejudice towards both younger and older people.

• Ageism Unmasked will help readers reset our expectations for getting old… providing the tools to anticipate and experience elderhood as a time of renewed meaning and purpose, empowering each of us to create our own definition of successful aging.


Ageism Unmasked continues Dr. Gendron's transformative work inspiring people of all ages to embrace aging as our universal and lifelong process of developing over time — biologically, psychologically, socially, and spiritually. Aging Parent Gerontology Parenting & Families Racism & Discrimination Relationships Social Sciences Discrimination Ageing
All stars
Most relevant
I absolutely loved this book and believe everyone should read it. It has completely changed my view on ageing and has made me feel optimistic for the future (I was starting to worry about becoming ‘old’ myself). It has made me aware of ageism in our every day lives and provides a positive view on what needs to change and how. A book that I will return to again and again.

Completely changed mindset on ageing

Something went wrong. Please try again in a few minutes.