If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT. AI does customer research and makes serious decisions like who to target and how to maximize profits. If you don’t want to lose your job and your profits, you have to adapt. And there’s a new way to do this without getting overwhelmed with all the new AI applications.

I was a Global Product Marketing Manager for Sony PlayStation. I did product marketing for two Google-affiliated startups, and for an Intuit partner in Silicon Valley. I have an MBA from Philip Kotler’s Kellogg School of Management, and I have over 1 million enrollments in my courses. My name is Dekker Fraser, and welcome to AI for Profitable Product Marketing.

This book breaks down the five key applications for AI in product marketing:

• AI for profitable targeting.
• AI for marketing communications–this is where generative AI like ChatGPT fit.
• AI for market research.
• AI for sales enablement.
• AI problems, productivity & personalization.

I also have a bonus section that summarizes key AI insights from Harvard and other top resources. I’ll show you cutting-edge tools like Elsa, a marketing assistant that identifies who your buyers are, their exact buying criteria, and how to acquire them with step-by-step plans. AI is quickly picking up speed and there’s a lot of money to be made quickly before everyone else catches on.

Act now. Download this audiobook. Reap the profits immediately!