This is the second edition of A Coaching Business In A Book. It contains an additional 4 years' worth of knowledge and experience of helping qualified coaches to market their coaching businesses.

To be a coach one must have clients. To have a successful coaching business, those clients must be ones who pay.

The statistics say that 4 out of 5 coaches will fail to create a thriving business. This isn't because they're lousy coaches, it's because although they have great coaching skills, their business development skills are poor or missing all together.

The best kept secret in the coaching industry is that when we coaches finish our training courses, we have learned only 50% of the skills we need to create a financially successful coaching business; the delivery half. The other 50% of the skills we need are business development skills; those that create the opportunities to do the delivery.

In this book you will learn:-

• how to find clients who are most likely to benefit from working with you-
• how to attract those clients to you (without being pushy or salesy)-
• what those clients need to hear to understand WHY they should want to work with you (spoiler - it has nothing to do with achieving goals, or overcoming mental barriers)
• where to go to find the kind of clients who are looking for a coach just like you - on and offline

In addition, you'll also learn:

• what your website needs to say, and what it shouldn't talk about
• why you don't need a website at all to start earning a living as a coach
• the importance (or not) of branding to the brand new coach

At coach training school, we may have touched upon 'business development'. Usually that module was limited to advice to go and network and/or to deliver free strategy sessions. It doesn't take very long before coaches realise that this isn't working the way that they thought it would.