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Angela P.

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  • Difference

  • The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
  • By: Bernadette Jiwa
  • Narrated by: Bernadette Jiwa
  • Length: 2 hrs and 19 mins
  • Unabridged
  • Overall
    5 out of 5 stars 17
  • Performance
    5 out of 5 stars 14
  • Story
    5 out of 5 stars 14

Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

  • 4 out of 5 stars
  • Finding value and meaning products and services

  • By DEREK on 26-08-17

Thought provoking

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 07-04-17

Very enjoyable and beautifully read in Bernadettes Irish lilt. Only the case studies at the end got a bit repetitive. I'll be using the difference map in my business ventures.