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- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 19 mins
Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.
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- By DEREK on 26-08-17
Very enjoyable and beautifully read in Bernadettes Irish lilt. Only the case studies at the end got a bit repetitive. I'll be using the difference map in my business ventures.