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Kevin

stanford le hope, United Kingdom
  • 4
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  • 5
  • helpful votes
  • 4
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  • In the Plex

  • How Google Thinks, Works, and Shapes Our Lives
  • By: Steven Levy
  • Narrated by: L. J. Ganser
  • Length: 19 hrs and 45 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 508
  • Performance
    4.5 out of 5 stars 266
  • Story
    4.5 out of 5 stars 265

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.

  • 4 out of 5 stars
  • Great listen

  • By Mrs on 05-03-12

Interesting facts about how Google operate

Overall
5 out of 5 stars

Reviewed: 23-12-12

This is a fascinating book about why Google is a good place for employees to work. As someone who isn't in the tech scene the book came as a bit of an eye opener. As a geek Disneyland, the staff work in an environment that allows them to innovate and create at a relentless pace. The audio also covers Google projects in other countries such as India. If you are a recruiter this is a book packed with insight and if you want to get a job with Google this is a good place to start. An enjoyable listen if you are active online and use search engines and would like to see the personalities behind them.

1 of 1 people found this review helpful

  • We Are All Weird

  • The Myth of Mass and the End of Compliance
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 2 hrs and 15 mins
  • Unabridged
  • Overall
    4 out of 5 stars 21
  • Performance
    4.5 out of 5 stars 11
  • Story
    4 out of 5 stars 12

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

  • 4 out of 5 stars
  • great read

  • By Tony van Bergenhenegouwen on 05-01-18

Seth Godin's take on find your niche

Overall
1 out of 5 stars

Reviewed: 23-12-12

I don't know what I was expecting from this book, but it was something more than what I got. This on the surface appears to be another book on finding your marketing niche (in this case your weird), sadly there is no depth to it and that's disappointing. If you are looking at differentiation and finding your niche there are lots of better marketing books than this one. If you are a Godin fan you'll probably love it, if you want actionable advice... forget it.

  • Fascinate

  • Your 7 Triggers to Persuasion and Captivation
  • By: Sally Hogshead
  • Narrated by: Sally Hogshead
  • Length: 8 hrs and 41 mins
  • Unabridged
  • Overall
    4 out of 5 stars 41
  • Performance
    4 out of 5 stars 20
  • Story
    3.5 out of 5 stars 19

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

  • 5 out of 5 stars
  • Witty, funny and utterly compelling

  • By Kevin on 23-12-12

Witty, funny and utterly compelling

Overall
5 out of 5 stars

Reviewed: 23-12-12

Captivation is hard in this day and age. Lots of shiny objects vying for your attention, how do you stand out and captivate, then influence? Sally's book talks about personality types, triggers and shares fun stories and anecdotes as she reads. Thoroughly enjoyable even if you never act on her research (which of course your should).

2 of 2 people found this review helpful

  • Street Smarts

  • An All-Purpose Tool Kit for Entrepreneurs
  • By: Norm Brodsky, Bo Burlingham
  • Narrated by: Sean Pratt
  • Length: 10 hrs and 8 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 66
  • Performance
    4.5 out of 5 stars 56
  • Story
    4.5 out of 5 stars 53

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

  • 5 out of 5 stars
  • Great business read

  • By Santiago on 08-11-16

Practical and down to earth advice

Overall
5 out of 5 stars

Reviewed: 23-12-12

I loved this book. Norm and Bo write about everyday businesses and their problems, from small businesses to bigger business, and they leave no stone uncovered in telling and showing how business really is. IF you want a successful business based on experience and practicality this is your book. If you want to meditate and hope the universe will provide your business success, then buy something else to listen to. Smart, funny and insightful.

2 of 3 people found this review helpful