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  • This Is Marketing

  • You Can’t Be Seen Until You Learn to See
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 7 hrs and 2 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 331
  • Performance
    4.5 out of 5 stars 288
  • Story
    4.5 out of 5 stars 286

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

  • 5 out of 5 stars
  • Generous as always

  • By Anonymous User on 13-11-18

loved it

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 02-02-19

lots of really valuable information, it's one of those books that I am probably going to have to keep coming back to on a regular basis

  • The Chimp Paradox

  • The Acclaimed Mind Management Programme to Help You Achieve Success, Confidence and Happiness
  • By: Prof Steve Peters
  • Narrated by: Prof Steve Peters
  • Length: 9 hrs and 45 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 7,659
  • Performance
    4.5 out of 5 stars 6,426
  • Story
    4.5 out of 5 stars 6,316

Leading consultant psychiatrist Steve Peters knows more than anyone how impulsive behaviour or nagging self-doubt can impact negatively on our professional and personal lives. In this, his first book, Steve shares his phenomenally successful mind-management programme that has been used to help elite athletes and senior managers alike to conquer their fears and operate with greater control, focus and confidence.

  • 5 out of 5 stars
  • Should be taught in Primary Schools!

  • By ChloetheMum on 17-07-12

loved it

Overall
5 out of 5 stars
Performance
4 out of 5 stars
Story
5 out of 5 stars

Reviewed: 23-11-18

this ties in so well with everything that I teach I have now added it to my recommended reading list for my hypnotherapy students.

  • Methods of Persuasion

  • How to Use Psychology to Influence Human Behavior
  • By: Nick Kolenda
  • Narrated by: Mike Norgaard
  • Length: 6 hrs and 6 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 86
  • Performance
    4.5 out of 5 stars 76
  • Story
    4.5 out of 5 stars 76

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

  • 5 out of 5 stars
  • Thoroughly enjoyable

  • By Donna McConnell on 14-02-18

interesting

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 26-09-18

I loved sections of the book whilst many bits I'd heard before almost word for word. I tried reading the book previously but struggled, so got it on audible and loved it.