- helpful votes
Word of Mouth Marketing: How Smart Companies Get People Talking
- By: Andy Sernovitz
- Narrated by: Dave Mallow
- Length: 5 hrs and 36 mins
Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.
Great insight into the world of Marketing
- By Nick Mortel on 07-04-13
keep it simple stupid
I love that the simple stuff still works and works well. some great ideas to combine the New with the old to make them both more effective.