Michael Langguth

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  • Hooked: How to Build Habit-Forming Products

  • By: Nir Eyal
  • Narrated by: Dave Wright
  • Length: 4 hrs and 44 mins
  • Unabridged
  • Overall
    4 out of 5 stars 306
  • Performance
    3.5 out of 5 stars 256
  • Story
    4 out of 5 stars 255

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.

  • 4 out of 5 stars
  • Can't listen to narrator

  • By Observer on 05-06-15

Don't buy

1 out of 5 stars
1 out of 5 stars
2 out of 5 stars

Reviewed: 03-09-16

This book sounds like it's read by a computer voice. It's hard to say if it's just a really bad reader or if it's just a scam and actually read by a computer voice.

3 of 3 people found this review helpful