- helpful votes
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal
- Narrated by: Dave Wright
- Length: 4 hrs and 44 mins
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.
Can't listen to narrator
- By Observer on 05-06-15
This book sounds like it's read by a computer voice. It's hard to say if it's just a really bad reader or if it's just a scam and actually read by a computer voice.
3 of 3 people found this review helpful