- helpful votes
- Persuasion in a World Where Facts Don't Matter
- By: Scott Adams
- Narrated by: Scott Adams
- Length: 9 hrs and 2 mins
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting.
You have to listen to this in 3D
- By Simon Huggins on 09-11-17
This book was interesting and persuasive.
This book was interesting and persuasive. I see Trump as a flawed businessman and not a Nazi anymore. I guess I have been trumped?