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  • The New Rules of Marketing and PR

  • How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
  • By: David Meerman Scott
  • Narrated by: David Meerman Scott, Sean Pratt
  • Length: 16 hrs and 22 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 54
  • Performance
    4.5 out of 5 stars 46
  • Story
    4 out of 5 stars 46

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

  • 2 out of 5 stars
  • To simple

  • By N P Sinclair on 19-09-15

Ready to go!

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 19-11-15

Great book, loads of new ideas and insights. I found the chapters about blogging particularly helpful and look forward to getting started today!! Thanks.