- helpful votes
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal
- Narrated by: Dave Wright
- Length: 4 hrs and 44 mins
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.
Can't listen to narrator
- By Observer on 05-06-15
great content but not ideal as an audio book
good reference material but better with a physical copy. content is not entirely new and extends upon work by bj fogg.
Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills
- By: Steven Novella, The Great Courses
- Narrated by: Steven Novella
- Length: 12 hrs and 39 mins
- Original Recording
No skill is more important in today's world than being able to think about, understand, and act on information in an effective and responsible way. What's more, at no point in human history have we had access to so much information, with such relative ease, as we do in the 21st century. But because misinformation out there has increased as well, critical thinking is more important than ever. These 24 rewarding lectures equip you with the knowledge and techniques you need to become a savvier, sharper critical thinker in your professional and personal life.
Excellent but listen like a true sceptic
- By Peter on 22-03-16
Brilliant introduction to objective thinking
What did you like most about Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills?
The topic was presented with multiple, easy to understand, examples. Despite it being a "scientific guide", it is presented for a wide demographic
What does Professor Steven Novella bring to the story that you wouldn’t experience if you had only read the book?
Prof Novella was able to bring about several personal anecdotes to emphasize certain points
2 of 3 people found this review helpful