• 1
  • review
  • 0
  • helpful votes
  • 1
  • rating
  • The Ultimate Question 2.0 (Revised and Expanded Edition)

  • How Net Promoter Companies Thrive in a Customer-Driven World
  • By: Fred Reichheld, Rob Markey
  • Narrated by: Walter Dixon
  • Length: 8 hrs
  • Unabridged
  • Overall
    4.5 out of 5 stars 29
  • Performance
    4 out of 5 stars 20
  • Story
    4 out of 5 stars 20

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.

  • 5 out of 5 stars
  • Ensure you keep your good customers!

  • By James on 10-03-12

Great read, very insightful

4 out of 5 stars
4 out of 5 stars
4 out of 5 stars

Reviewed: 15-07-15

This book helps to solidify ones understanding in a way that is easy to understand and listen to, the references to real world companies and their experiences of implementing NPS is valuable. Great book.