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Geraint Clarke

  • 3
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  • 10
  • helpful votes
  • 14
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  • Hooked: How to Build Habit-Forming Products

  • By: Nir Eyal
  • Narrated by: Dave Wright
  • Length: 4 hrs and 44 mins
  • Unabridged
  • Overall
    4 out of 5 stars 306
  • Performance
    3.5 out of 5 stars 256
  • Story
    4 out of 5 stars 255

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.

  • 4 out of 5 stars
  • Can't listen to narrator

  • By Observer on 05-06-15

Horrible narration.

Overall
1 out of 5 stars
Performance
1 out of 5 stars
Story
1 out of 5 stars

Reviewed: 23-03-17

I'm an hour in and I have to give up. The reader sounds so robotic that no information is sinking in. It's all melding into one.

3 of 3 people found this review helpful

  • Contagious

  • Why Things Catch On
  • By: Jonah Berger
  • Narrated by: Keith Nobbs
  • Length: 6 hrs and 50 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 452
  • Performance
    4.5 out of 5 stars 389
  • Story
    4.5 out of 5 stars 387

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

  • 5 out of 5 stars
  • Brilliant

  • By Francis West on 26-02-16

Incredible food for thought

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 18-03-17

I got loads of campaign ideas from this book. Great reader too. Perfect on 1.25x the speed.

  • Ego Is the Enemy

  • By: Ryan Holiday
  • Narrated by: Ryan Holiday
  • Length: 6 hrs and 56 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 1,139
  • Performance
    4.5 out of 5 stars 1,006
  • Story
    4.5 out of 5 stars 1,002

"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)

  • 5 out of 5 stars
  • For the self-critical reader, this is a gem.

  • By Amazon Customer on 04-09-16

Made me think a lot about myself

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 25-02-17

I work in the public space and have a need for online feedback towards my work in my niche.

Reading this has made me more self-aware to my own actions.

It's time to let it go.

7 of 9 people found this review helpful