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  • Win Bigly

  • Persuasion in a World Where Facts Don't Matter
  • By: Scott Adams
  • Narrated by: Scott Adams
  • Length: 9 hrs and 2 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 153
  • Performance
    4.5 out of 5 stars 142
  • Story
    4.5 out of 5 stars 140

Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting.

  • 5 out of 5 stars
  • You have to listen to this in 3D

  • By Simon Huggins on 09-11-17

Persuaded but not entirely convinced

4 out of 5 stars
4 out of 5 stars
4 out of 5 stars

Reviewed: 24-07-18

Very interesting view on Trump as a 'master persuader' rather than the clown he's usually presented as by the media. The constant reminder by the author of his own credentials as a master persuader and trained hypnotist came across as egotistical though. Despite keeping an open mind I still struggled to be convinced that everything Trump did was part of a master plan but it's certainly made me view him in a different light now.