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Phill

  • 7
  • reviews
  • 1
  • helpful vote
  • 13
  • ratings
  • Marketing: Digital Marketing, Marketing and Strategy, & Marketing and PR

  • By: K. L. Hammond
  • Narrated by: Michael Hatak
  • Length: 4 hrs and 35 mins
  • Unabridged
  • Overall
    4 out of 5 stars 39
  • Performance
    4.5 out of 5 stars 38
  • Story
    4 out of 5 stars 38

Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up. This audiobook is loaded with basic information about digital marketing, including trends and upcoming innovations that have the capacity to reshape marketing yet again. It will give you information about how to engage with your audience on social media and interact with them on other venues that are meaningful to them.

  • 4 out of 5 stars
  • Good narrator

  • By Howard Phillips on 19-03-18

Up to date but not very informative.

Overall
3 out of 5 stars
Performance
3 out of 5 stars
Story
3 out of 5 stars

Reviewed: 18-11-18

Up to date but not very informative. It's quite basic and generalised rather than digital focussed.

  • You Do You

  • How to Be Who You Are and Use What You've Got to Get What You Want
  • By: Sarah Knight
  • Narrated by: Sarah Knight
  • Length: 4 hrs and 55 mins
  • Unabridged
  • Overall
    4 out of 5 stars 207
  • Performance
    4 out of 5 stars 178
  • Story
    4 out of 5 stars 175

From the author who brought you the 'genius' best sellers The Life-Changing Magic of Not Giving a F--k and Get Your Sh*t Together. In The Life-Changing Magic of Not Giving a F--k, our favourite 'anti-guru' Sarah Knight unleashed the power of saying no. In Get Your Sh*t Together, she prioritised the sh*t you need and want to do so you can achieve your hopes and dreams. Now she's back, doubling down on your happiness with her latest message: You Do You.

  • 1 out of 5 stars
  • poor

  • By hassan on 20-06-18

Funny & Brilliant!!!

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 22-06-18

Snarky remarks laced with some simple facts. Be yourself, be confident, don't be a psycopath. Simple, but near genius. And, another thing.... mostly humerous.

0 of 2 people found this review helpful

  • Social Media 101

  • Tactics and Tips to Develop Your Business Online
  • By: Chris Brogan
  • Narrated by: Chris Brogan
  • Length: 6 hrs and 19 mins
  • Unabridged
  • Overall
    3.5 out of 5 stars 9
  • Performance
    4 out of 5 stars 1
  • Story
    4 out of 5 stars 1

With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and best-selling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls.

  • 4 out of 5 stars
  • Odd audio

  • By Phill on 05-06-18

Odd audio

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 05-06-18

Overall not a bad guide to social media, although like many books on this subject it tends to over reach subject areas without giving any real details as to the 'how' of achieving success in the given area of discussion.

Towards the end of the book, the audio quality jumps all over the place and suggests that numerous edits were made to the audio with certain elements being added in after the original recording. Whilst there's nothing wrong with this in theory, it was badly done here with seemingly little effort to match the various recordings in editing.

  • Branding: Brand Identity, Brand Strategy & Brand Development

  • By: K. L. Hammond
  • Narrated by: Brooke Pillifant
  • Length: 4 hrs and 24 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 54
  • Performance
    4.5 out of 5 stars 50
  • Story
    4 out of 5 stars 51

In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand. 

  • 5 out of 5 stars
  • Thorough and practical

  • By Mr. S. Gregory on 18-03-19

More a basic guide to business promotion concepts

Overall
2 out of 5 stars
Performance
2 out of 5 stars
Story
2 out of 5 stars

Reviewed: 01-04-18

Repeats the same handful of simplistic ideas over and over without ever divulging even the most basic suggestion of what the concept entails or how you might go about it.

  • Likeable Social Media

  • How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
  • By: Dave Kerpen
  • Narrated by: Christopher Prince
  • Length: 7 hrs and 23 mins
  • Unabridged
  • Overall
    4 out of 5 stars 35
  • Performance
    4 out of 5 stars 28
  • Story
    4 out of 5 stars 30

The secret to successful word-of-mouth marketing on the social Web is easy: Be likable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther - and faster - than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business; listen to your customers and prospects deliver value, excitement, and surprise; and most important, learn how to truly engage your customers and help them spread the word.

  • 2 out of 5 stars
  • Self promotion

  • By Dogs on 08-08-16

A little light on content but good advice given

Overall
4 out of 5 stars
Performance
5 out of 5 stars
Story
4 out of 5 stars

Reviewed: 11-02-18

A little light on content but good advice given throughout the book. It does at times feel a tiny bit like an advert for the "likable media" brand.

  • Positioning

  • The Battle for Your Mind
  • By: Al Ries, Jack Trout
  • Narrated by: Grover Gardner
  • Length: 4 hrs and 8 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 100
  • Performance
    4.5 out of 5 stars 79
  • Story
    4.5 out of 5 stars 79

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors.

  • 3 out of 5 stars
  • this would have been excellent 20 years ago

  • By Robert on 20-07-18

A few simple examples.

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 19-01-18

Takes a few simple examples and then repeats them with examples for clarity. A good book that's ideal for non marketing / sales people who need to be both of these roles.

  • Build a Brand in 30 Days

  • By: Simon Middleton
  • Narrated by: Cameron Stewart
  • Length: 7 hrs and 58 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 266
  • Performance
    4.5 out of 5 stars 236
  • Story
    4 out of 5 stars 235

You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this audiobook – and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

  • 4 out of 5 stars
  • Need the physical book

  • By philip wells on 22-11-16

Informative

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 01-12-17

Some good ideas and a simple approach. Easy to follow small and powerful steps to take.

1 of 1 people found this review helpful