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Chris

Ireland
  • 10
  • reviews
  • 3
  • helpful votes
  • 28
  • ratings
  • The 22 Immutable Laws of Marketing

  • By: Al Ries, Jack Trout
  • Narrated by: David Drummond
  • Length: 3 hrs and 6 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 93
  • Performance
    4.5 out of 5 stars 76
  • Story
    4 out of 5 stars 76

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

  • 5 out of 5 stars
  • very useful read

  • By Fred Akele on 02-08-15

Great book

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 19-05-17

Some of the examples are a bit out of date but the principles are all still valid. Very concise and to the point with no fluff

1 of 1 people found this review helpful

  • Influence

  • The Psychology of Persuasion
  • By: Robert B. Cialdini
  • Narrated by: George Newbern
  • Length: 10 hrs and 6 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 792
  • Performance
    4.5 out of 5 stars 650
  • Story
    4.5 out of 5 stars 645

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.

  • 5 out of 5 stars
  • Top reading

  • By Alban on 11-11-17

Excellent

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 05-04-17

I couldn't stop listening to this! Excellent content presented in a brilliant way. You won't regret buying this book

  • The Creature from Jekyll Island

  • A Second Look at the Federal Reserve
  • By: G. Edward Griffin
  • Narrated by: Mark Bramhall
  • Length: 24 hrs and 21 mins
  • Unabridged
  • Overall
    5 out of 5 stars 104
  • Performance
    4.5 out of 5 stars 93
  • Story
    4.5 out of 5 stars 93

This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.

  • 5 out of 5 stars
  • Money=Debt. Debt=Money. If Debt =0 Money =0MG

  • By DRMM on 24-08-15

Eye opening

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
4 out of 5 stars

Reviewed: 19-01-17

Very well written and presented research, that had me gripped from start to finish. Only thing I can criticise is that there is no accompanying file with the foot note references, which the author mentions at the end and recommends purchasing a print edition. That really isn't a great solution for someone that has already bought the audio book.

  • Why Does E=MC2 and Why Should We Care

  • By: Brian Cox, Jeff Forshaw
  • Narrated by: Jeff Forshaw
  • Length: 7 hrs and 3 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 848
  • Performance
    4.5 out of 5 stars 537
  • Story
    4.5 out of 5 stars 529

In one of the most exciting and accessible explanations of The Theory of Relativity in recent years, Professors Brian Cox and Jeff Forshaw go on a journey to the frontier of 21st century science to consider the real meaning behind the iconic sequence of symbols that make up Einstein's most famous equation, exploring the principles of physics through everyday life.

  • 4 out of 5 stars
  • Easier than I thought

  • By Mr. S. Hyams on 30-05-11

Very good explanation

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
4 out of 5 stars

Reviewed: 15-12-16

Only real problem is following the formula intense chapters. Some sort of companion document with the formulas would be helpful.

  • Fast and Furious

  • Barack Obama's Bloodiest Scandal and the Shameless Cover-Up
  • By: Katie Pavlich
  • Narrated by: Emily Durante
  • Length: 4 hrs and 25 mins
  • Unabridged
  • Overall
    5 out of 5 stars 1
  • Performance
    5 out of 5 stars 1
  • Story
    5 out of 5 stars 1

Two hundred and rising. That's the death tally for the Obama administration's "Operation Fast & Furious." The program was supposedly designed to "win the drug war" by deliberately walking more than two thousand guns across the border to Mexico. But instead of catching drug lords, Fast & Furious armed the very kingpins it was supposed to trap.

  • 5 out of 5 stars
  • A shocking scandal well reported

  • By Chris on 02-12-16

A shocking scandal well reported

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 02-12-16

This is a very well researched book on a totally underreported and excused scandal that deserves a lot more attention.

  • Fear of Physics

  • By: Lawrence M. Krauss
  • Narrated by: David Smalley, Lawrence M. Krauss
  • Length: 7 hrs and 38 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 52
  • Performance
    4 out of 5 stars 46
  • Story
    4.5 out of 5 stars 45

Fear of Physics is a lively, irreverent, and informative look at everything from the physics of boiling water to cutting-edge research at the observable limits of the universe. Rich with anecdotes and accessible examples, it nimbly ranges over the tools and thought behind the world of modern physics, taking the mystery out of what is essentially a very human intellectual endeavor.

  • 5 out of 5 stars
  • A world of spherical cows

  • By Samuel Smith on 02-02-15

Not for beginners

Overall
4 out of 5 stars
Performance
5 out of 5 stars
Story
4 out of 5 stars

Reviewed: 26-11-16

Despite a comment in the book I would not recommend it to someone very new physics.

1 of 1 people found this review helpful

  • Quantum Memory

  • Learn to Improve Your Memory with The World Memory Champion!
  • By: Dominic O'Brien
  • Narrated by: Dominic O'Brien
  • Length: 6 hrs and 32 mins
  • Original Recording
  • Overall
    4.5 out of 5 stars 126
  • Performance
    4.5 out of 5 stars 116
  • Story
    4.5 out of 5 stars 113

Develop a quantum memory so powerful, you're like a human computer! You'll learn to remember names, faces, numbers, birthdays, dates, appointments, or any sequence of numbers you want. Once you have unleashed your memory power there will be no limits to the type or quantity of information you wish to store.

  • 5 out of 5 stars
  • Simply Amazing

  • By Michael on 12-12-14

Excellent

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 22-11-16

I wish I had this when I was in school and college. My kids are certainly going to have full advantage of what I have learned here for their schooling. Would highly recommend this to everyone.

  • Think and Grow Rich

  • By: Napoleon Hill
  • Narrated by: Erik Synnestvedt
  • Length: 9 hrs and 35 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 1,583
  • Performance
    4.5 out of 5 stars 1,287
  • Story
    4.5 out of 5 stars 1,279

Think and Grow Rich is the number-one inspirational and motivational classic for individuals who are interested in furthering their lives and reaching their goals by learning from important figures in history. The text read in this audiobook is the original 1937 edition written by Napoleon Hill and inspired by Andrew Carnegie - and while it has often been reproduced, no updated version has ever been able to compete with the original.

  • 3 out of 5 stars
  • Very instructive, but there is more!

  • By Jeff Anderson on 04-09-16

Excellent

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 29-05-15

Very enjoyable listen and content was very applicable despite the age of original text. Only problem was fact that chapters do not line up with chapters of the book.

1 of 1 people found this review helpful

  • Trump Style Negotiation

  • Powerful Strategies and Tactics for Mastering Every Deal
  • By: George H. Ross
  • Narrated by: Milton Bagby
  • Length: 8 hrs and 16 mins
  • Unabridged
  • Overall
    4 out of 5 stars 39
  • Performance
    4 out of 5 stars 25
  • Story
    4 out of 5 stars 25

Ever since he wrote The Art of the Deal, Trump has been the world's most famous negotiator, even though he didn't reveal his actual deal-making secrets. Now, George Ross explains the tactics that too Trump to the top and how you can use those same tactics and strategies in your daily negotiations. A practical, real-world negotiation playbook, this is the ultimate guide for anyone who wants to negotiate like a proven winner.

  • 1 out of 5 stars
  • Stay away from this.. Boring

  • By Surain on 12-07-13

Good advice

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 26-03-15

I thought the advice was good but quite heavily geared towards real estate. There are some references made to everyday situations, but I would have liked to see more.

  • The 4-Hour Work Week

  • By: Timothy Ferriss
  • Narrated by: Ray Porter
  • Length: 13 hrs and 1 min
  • Unabridged
  • Overall
    4.5 out of 5 stars 1,787
  • Performance
    4.5 out of 5 stars 1,489
  • Story
    4.5 out of 5 stars 1,488

Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint. Includes more than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point.

  • 3 out of 5 stars
  • Not what you might expect

  • By Colin on 24-01-16

Good with some fluff

Overall
4 out of 5 stars
Performance
3 out of 5 stars
Story
4 out of 5 stars

Reviewed: 12-02-15

Overall the ideas in this book are good, but there is a lot of fluff added with the last 2.5 hours being blog posts and testimonials.
The biggest annoyance is that the chapter markers for the audio book do not even remotely light up with the actual chapters, which makes it totally unpractical to go back and listen to individual chapters.