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Mary

Bath, United Kingdom
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  • 14
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  • 14
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  • Understanding Michael Porter

  • The Essential Guide to Competition and Strategy
  • By: Joan Magretta
  • Narrated by: Erik Synnestvedt
  • Length: 6 hrs and 4 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 43
  • Performance
    4 out of 5 stars 32
  • Story
    4.5 out of 5 stars 30

Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....

  • 3 out of 5 stars
  • Decent

  • By Jakob on 14-01-12

Best book on strategy I've read (heard!)

Overall
5 out of 5 stars
Performance
4 out of 5 stars
Story
5 out of 5 stars

Reviewed: 05-04-16

Well structured, well paced, and brings together the best of Porter's genius insights in an easily digested format. Highly recommend it!

  • What You Need to Know About Strategy

  • By: Jo Whitehead
  • Narrated by: Stuart McLoughlin
  • Length: 6 hrs and 34 mins
  • Unabridged
  • Overall
    4 out of 5 stars 24
  • Performance
    4 out of 5 stars 15
  • Story
    4 out of 5 stars 14

In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights. What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy.... By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.

  • 3 out of 5 stars
  • This may work better as a text rather than audio

  • By Mark on 19-01-12

Comprehensive and methodical guide.

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 12-06-13

Well written and set out; insightful with great quotes, examples and further reading recommendations.

Can forgive the 'yawn factor' to some extent as it's more of a text book than a reading/listening-for-pleasure book.

  • What You Need to Know About: Marketing

  • By: Simon Middleton
  • Narrated by: Lucy Paterson
  • Length: 5 hrs and 44 mins
  • Unabridged
  • Overall
    4 out of 5 stars 38
  • Performance
    4 out of 5 stars 27
  • Story
    4 out of 5 stars 26

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it.

  • 5 out of 5 stars
  • Exactly what you need to know!

  • By Mary on 12-06-13

Exactly what you need to know!

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
4 out of 5 stars

Reviewed: 12-06-13

Authoritative, engaging and up-to-date. Great as an introduction, refresher or a resource to inspire new thinking on a current challenge. Would recommend highly.

14 of 14 people found this review helpful

  • The Leader's Guide to Storytelling

  • Mastering the Art and Discipline of Business Narrative, Revised and Updated
  • By: Stephen Denning
  • Narrated by: Graeme Malcolm
  • Length: 10 hrs and 42 mins
  • Unabridged
  • Overall
    4 out of 5 stars 9
  • Performance
    3.5 out of 5 stars 6
  • Story
    3.5 out of 5 stars 6

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

  • 1 out of 5 stars
  • The book is so dull I can't bear to finish it :-(

  • By Mark on 04-06-14

Not bad, a little dry, sometimes smug.

Overall
3 out of 5 stars
Performance
4 out of 5 stars
Story
2 out of 5 stars

Reviewed: 12-06-13

Good principle, well written and well read; but despite the subject, this is definitely a condescending and prescriptive 'how to' manual rather than an inspiration.