Steve Canal
AUTHOR

Steve Canal

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Steve Canal is a brand architect, cultural strategist, investor, and best-selling author who has built a life rooted in purpose, power, and impact. A proud son of Haitian immigrants, Steve represents the legacy of resilience, independence, and generational progress. His journey from being an Honorable Mention McDonald's All-American and Division I basketball player at Fordham University to an award-winning business executive is proof that greatness is built—not gifted. As co-founder of One Venture Group and an executive leader at ONE Musicfest, Steve has led brand strategy and marketing for some of the world’s most recognized companies, including Procter & Gamble, Foot Locker, Major League Soccer, and more. He also served in multiple leadership roles at MillerCoors, where he learned how to operate and grow billion-dollar businesses from the inside out. From running national campaigns to launching culture-shifting platforms like She's Got Time with his wife Swin Cash-Canal and Saint Miles, an e-commerce hub for colorful brands—Steve lives at the intersection of culture, commerce, and community. Steve is the #1 Amazon best-selling author of The Mind of a Winner, and a national voice on purpose-driven leadership, marketing, and personal development. He has traveled to all 50 states activating events for the U.S. Army and the AND1 Live Tour, and he’s judged national grant competitions like the Famous Amos Ingredients for Success program. His accolades include the Ebony Power 100 and Caribbean National Weekly’s Top 50 Caribbean Americans. But Steve’s proudest titles are husband and father. At home with his wife Swin and their two sons, Saint and Syer, Steve is anchored by faith, family, and a fierce dedication to legacy. Through this book—and everything he builds—Steve invites readers to remember their power, walk in their truth, and never forget who the f*ck they are.
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