AUTHOR

Mike Newman

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Mike started his career as a designer in the early 2000's when web design was still in its infancy. He quickly recognised that the real key to getting users to adopt a new digital product was to understand it from a human perspective, not a technical one. Since then he has worked across multiple industries, and for both digital agencies and client-side roles in UX, product design and strategy. He now specialises in customer research, analysing user behaviour and data-driven insights to carefully balance the needs of customers with the strategic goals of the organisations he works for. With his insistence on a collaborative design process and a welcoming approach to mentoring other designers, his goal is to help other designers master the art of storytelling and communicating effectively to their clients and stakeholders.

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Sweet Spot UX

Communicating User Experience to Stakeholders, Decision Makers, and Other Humans

By: Mike Newman

Narrated by: Toby Hemmings

Length: 4 hrs and 9 mins

Release date: 12-01-22

Language: English

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Regular price: £11.99 or 1 Credit

Sale price: £11.99 or 1 Credit

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