Martin Grunburg
AUTHOR

Martin Grunburg

Tap the gear icon above to manage new release emails.
Martin Grunburg didn’t set out to build a behavioral framework. He was simply frustrated. Despite effort, intelligence, and motivation, his biggest goals felt strangely out of reach. That frustration led him to a better question: Why do so many goal-setting systems fail—consistently? That question became The Habit Factor, a book built around a simple but powerful insight: habits aren’t optional—they’re the engine of goal achievement. Thousands of readers began applying the method to careers, health, relationships, and personal goals—with unusual consistency. Grunburg’s later books, The Pressure Paradox and EVERYTHING (Is a Freakin’ Story), expanded the lens—exploring pressure, identity, and the narratives that quietly shape behavior. Together, the three books formed an unintended trilogy—one that ultimately converged into a broader behavioral model. That model, now known as the Unified Behavior Model (UBM), was released as a scientific preprint (7/8/25) and presented as behavioral science’s first unified, elemental, and falsifiable framework—something the field has sought for more than a century. Six months after publication, and with over 1,500 downloads, the model remains unfalsified. What does that mean for readers? For the first time, there is a SCIENTIFIC goal system that incorporates the entire behavioral landscape, rather than isolated parts. Independent testing and analysis by ALL leading AI systems suggest that goal-achievement probability increases—on average—by approximately 30% when applying UBM as unified, closed framework. Grunburg writes for people who want CLARITY over hype, and SCIENCE over guessing and various system hacks. New Year. New Science. Finally, (for real) a NEW YOU!! Discover more about Grunburg's Behavioral Science contributions, search: "PARR and The Habit Factor" or "Behavior Architecture" (on Maven) and/or "The Unified Behavior Model"
Read more Read less
Not an Audible member?
From £7.99/month after 30 days. Renews automatically. See here for eligibility.
Start your free 30-day trial

Best Sellers

Product list
  • The Habit Factor cover art

    £13.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.

    Try for £0.00
  • The Pressure Paradox cover art

    £14.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.

    Try for £0.00

Are you an author?

Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.
Visit Amazon Author Central