Greg Creed
AUTHOR

Greg Creed

Business & Careers
Tap the gear icon above to manage new release emails.
Greg Creed was CEO of Yum! Brands, Inc., from January 2015 to December 2019 and served as a Director of the Board from November 2014 to May 2020, overseeing the world’s largest restaurant companies, including KFC, Pizza Hut, and Taco Bell. Each brand is the global leader in their category, with more than 50,000 restaurants in more than 150 countries and territories. Creed has over 40 years of experience in marketing and operations. Prior to leading Yum! Brands, he was head of Taco Bell, serving as CEO after a successful run as President and Chief Concept Officer, responsible for driving overall brand strategy and performance of the business. He re-energized Taco Bell with the launch of the “Live Más” brand campaign in 2012; the reinvention of the taco with the revolutionary Doritos Locos Taco; and the introduction of the game-changing Cantina Bell Menu. Previously, he served as Chief Marketing Officer at Taco Bell, spearheading the “Think Outside the Bun” campaign and driving strong sales and profit growth for five consecutive years. Greg has recently co-founded a small “unconsulting” company called Creed UnCo which focuses on the three things he is passionate about – branding, franchising and culture.
Read more Read less
Not an Audible member?
From £7.99/month after 30 days. Renews automatically. See here for eligibility.
Start your free 30-day trial

Best Sellers

Product list
  • R.E.D. Marketing cover art

    Regular price: £13.00 or 1 Credit

    Sale price: £13.00 or 1 Credit

    Try for £0.00

Are you an author?

Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.
Visit Amazon Author Central