AUTHOR

G. Tomas M. Hult

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Dr. G. Tomas M. Hult, PhD, is Professor in the Broad College of Business at Michigan State University. He is also part of the research and training team at The American Customer Satisfaction Index (ACSI).

Dr. Hult is a worldwide thought leader in marketing strategy, customer satisfaction, international business, and supply chain management. He regularly speaks at high-profile events (e.g., United Nations, World Investment Forum, European Commission) and publishes influential op-ed articles (e.g., The Hill, Time, Fortune, World Economic Forum). He is a member of the Expert Network of the World Economic Forum as well as the United Nations / UNCTAD's Network of the World Investment Forum. Dr. Hult has been featured on "Talks at Google" and per Google Scholar, Dr. Hult is among the world's top-cited business academicians.

Professor Hult is the creator of The Periodic Table of Marketing Strategy, an independent, freely available map of the field. Its core table places 98 constructs in 18 research families across seven eras, with the anchor works and managerial implications for each. Eighteen family deep dives, 899 verified references, and four interactive research tools support doctoral education, research positioning, and marketing practice.

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