Esther K. Choy
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Esther K. Choy

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Imagine a world where people listen to data-heavy presentations as if they're watching an episode of Game of Thrones. I believe if we know how and when to tell the right story, we will be living in this world. Let the Story Do the Work is a great start. I am the Founder and Chief Story Facilitator at Leadership Story Lab where I help executives become more persuasive through the use of story. A self-proclaimed expert in having fun while doing serious things, I first discovered the persuasive power of storytelling during my years working as an admission officer at the University of Chicago Booth School of Business. As a top tier school, we had far more highly qualified applicants than seats available. Those who tell compelling stories tend to stand out and win admissions. Since launching the company in 2010, I've coached hundreds of managers at companies such as AllState, BP, Brookfield Asset Management, the Chicago Mercantile Exchange Groups, and US Cellular, helping many of them get promoted, excel in their jobs, and motivate their teams and customers through storytelling. To-date my investment-firm clients have raised over $5 billions in new assets under management, and have represented one of the first Western companies to win an account with a prominent Mainland Chinese Sovereign Wealth Fund. Esther has also worked with the boards of directors of nonprofits to enhance their fundraising capability. I am a frequent speaker at conferences and teach in Kellogg School of Management’s Executive Education Programs as well as the University of Zurich in Switzerland. See how the persuasive power of storytelling can help you personally at LeadershipStoryLab.com
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