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A. D.
4.0 out of 5 stars Why Addiction Makes You Unhappy and Meditation Makes You Happy
Reviewed in the United Kingdom on 11 March 2017
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I'll admit it right at the start: There were times when I didn't want to like this book. As I was reading it, I composed a snide and angry review in my mind. Some of that is below. But there's something in there which makes the book great. It's just hidden away in lots of other stuff.

So the things that annoyed me...

First, the foreword by Jon Kabat-Zinn: He is a great man. The great man of mindfulness meditation in the West. When he writes something new, people buy books and read them. But there is really very little that is new or exciting in this foreword other than an endorsement of the book's author. At first I thought this was purely "clickbait," a phenomenon Brewer helpfully describes later in the book as headlines or bits of text designed to "get us fired up, and our dopamine neurons firing, so that we will click the link to read the article."

But on a second reading, I think I worked out what the point of Kabat-Zinn's foreword is. It's a bit complicated. Bear with me:

My theory is that the history of mindfulness meditation in the West has various waves. The first wave was the Tibetan Tulkus, Indian Yogis, Japanese Zen masters and other weird and wonderful creatures that literally went from the East to the United States to teach their philosophies and practices. The second were people like Kabat-Zinn who soaked up all those teachings, cleared out any religious content and made mindfulness clinical, not least so that they could get medical research grants to study and teach mindfulness. The third wave consists of people like Judson Brewer who make apps out of mindfulness. (They do literally make smartphone apps, but metaphorically they also package mindfulness as an application that can make you more effective professionally, healthier, free from your addictions, and so on.) Now, there is a slight embarrassment in selling (literally and metaphorically) mindfulness as an app: How do you square the attitude of non-doing, non-striving, non-purposive awareness of the present moment that constitutes mindfulness, with the idea of "doing this in order to get that"?

It appears that Kabat-Zinn is here not to explain this conundrum but to say he's ok with it. He writes:

"Mindfulness as both a formal meditation practice and as a way of living has two interacting aspects, an instrumental dimension and a non-instrumental dimension. (...)
The non-instrumental dimension, a true complement to the instrumental dimension of mindfulness practice and absolutely essential to its cultivation and to freeing ourselves from craving-associated mind states, thoughts, and emotions, is that there is, at the very same time—and this is very hard to take in or talk about, which is why the phenomenon of flow plays such a large role in this book—no place to go, nothing to do, no special state to attain, and, ultimately, no one (in the conventional sense of a “you” or a “me”) to attain it.
Both of these dimensions of mindfulness are simultaneously true. Yes, you do need to practice, but if you try too hard or strive for some desired end point and its attendant reward, then you are simply shifting the craving to a new object or a new goal or a new attachment and a new or merely upgraded or revised “story of me.” Inside this tension between the instrumental and the non-instrumental lies the true extinguishing of craving, and of the “mis-taken” perceptions of yourself that the craving habit is grounded in."

I'm not sure this is entirely successful as an explanation. The tension isn't some kind of Zen riddle or paradox. It's not the sound of one hand clapping. It stems from a further evolution of thinking about mindfulness that needs to be made explicit, brought out into the open and argued for. Otherwise it will remain a hard sell, even with the blessing of Kabat-Zinn himself.

The second thing that annoyed me about the book is Brewer's attempt to adhere to all the hallmarks of a certain genre: The kind of popular science book - or "smart thinking" as some bookshops have come to call it - that is ubiquitous and has become so lame that it's crying out for renewal. One of the most obvious genre markers is that, before a new discovery or concept is explained, the people working on the subject are introduced at length. Not necessarily just their academic career, or their intellectual journey, but how they dress in the morning before they go to their labs, what they eat for breakfast, their individual quirks and characteristics, as well as how happy they are to be friends of the author's. Tempting as it must be to copy ingredients of a recipe that sells so well I think this book and many others could do with less of that.

One egregious example of that feature is when Brewer talks about how the brain's (the mind's?) tendency to imagine various possible scenarios or outcomes. He imprecisely compares this process to Monte Carlo simulations, a statistical method to arrive at the relative likelihood of certain outcomes by running simulations thousands of times. Not only is the link between what the mind does and Monte Carlo simulations tenuous, but it is introduced with this entirely unnecessary backstory:

"I first came across Prasanta Pal in the neuroimaging analysis computer cluster at Yale. A compact and soft-spoken gentleman with a ready smile, he had just received his PhD in applied physics. When we met, he was using fMRI to measure turbulence in blood flow through the heart’s chambers. He had seen a paper of mine on brain activity during meditation, and over a cup of tea, he told me how he had grown up with meditation as part of his culture in India. Prasanta was excited to see that it was being researched seriously. In fact, he was interested in joining my lab and putting his particular skills to use."

A third thing that was slightly irritating is that Brewer tries maybe too hard to show that his thinking about neurological and behaviouristic models of craving addiction are not only presaged, but precisely present in the teachings of the Buddha himself. ("According to the Pali Canon, the Buddha was said to have been contemplating this idea on the night that he became enlightened. Maybe it was worth looking into further.") At one point Brewer asks "Could [what the Pali canon refers to as] birth be what we now call memory?" Unlikely, right?

Ultimately though I found the book fascinating. It does a number of things really well:

- It describes how addictions can come about based on very basic brain functions that allow animals to survive, e. g. by remembering where they can find food. Performing certain actions give us a short-term reward (mediated by dopamine in the brain) which makes us happy, but can also give us a craving for more.
- It properly analyses certain kinds of social media and smartphone use as addictions. It describes the research that shows how people are getting addicted to presenting a certain image of themselves (their selfies) "liked" on social media. One fascinating study which Brewer describes links an increase in children's accidents to parents being distracted by their phones.
- It argues that other activities fit an addictive pattern, such as (obsessively) being in love, daydreaming or thinking. This is particularly so when they are really about the person in love, the daydreamer or the thinker themselves, rather than directed at someone or something else.
- It also provides evidence that daydreaming, being lost in fantasies of pleasant scenarios actually makes us unhappy, rather than happy. (“A human mind is a wandering mind, and a wandering mind is an unhappy mind," as the researchers of this phenomenon are quoted.)
- It then describes the research by Brewer and others that implicates a certain pattern of activity in a specific area of the brain (the Default Mode Network) in addiction-style thinking about ourselves.
- And of course the killer is that Brewer can then show that when we practice mindfulness meditation, this pattern of brain activity is absent. In other words meditation is the absence of an addictive activity to do with shoring up the self.

So every time we give in to a craving, we become more addicted. Every time we interject some mindfulness between craving and our next decision, we become less addicted. Giving in to addiction makes us unhappier, being mindful happier. In Brewer's words:

"In any type of addictive behavior, reactivity builds its strength through repetition—resistance training. Each time we look for our 'likes' on Facebook, we lift the barbell of 'I am.' Each time we smoke a cigarette in reaction to a trigger, we do a push-up of 'I smoke.' Each time we excitedly run off to a colleague to tell her about our latest and greatest idea, we do a sit-up of 'I’m smart.' That is a lot of work."

And with this, Brewer has done something that is actually even more amazing than he explicitly says in his book. He has brought some issues that were far more present in the teachings of the first wave of meditation masters than they were for the later ones back to life. Those issues concern the role of the ego and the idea that less of it might be good for us. Through his scientific research, Brewer shows that shoring up the self is an activity that makes us unhappy and is linked to addictive behaviours. He also shows that meditation helps with that, not by a process of killing off or diminishing the ego, but simply by stopping the activity in the brain associated with self-referential thinking and doing something else for a while.
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Bvc
5.0 out of 5 stars This author is fantastic!!!
Reviewed in the United Kingdom on 22 March 2023
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I’m a avid fan of judson, his books are next level and this is no exception full of insights on many topics buy this book for a clear understanding on addiction and the mechanics of your brain. Let your brain trick you no longer!!!!
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E
5.0 out of 5 stars Potentially life altering, but beware of Jargon
Reviewed in the United Kingdom on 5 September 2018
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I've just finished part one of this book. That puts me at page 133.

As someone who previously went through a depressive phase, and takes a keen interest in mental health - I pretty much bought this on impulse... I actually ran into the book while searching for an image that represented dopamine, in an attempt to make fun of people that repeatedly asked eachother to follow their instagram.

I already had a vague idea of the addictive nature of the world around us, especially come the dawn of technology - this made the book more readable and perhaps buying it was just so I could confirm my views.

That said, I've found the book to be very impactful on my views of mental health in a range of areas - from others, to relationships, to myself.
My father had pleaded me to take up meditation since I was just reaching my teenage years, which I put off each day. I'm a individual of facts and figures, I know what I know, etc...

If you have a shred of doubt of the usefulness of meditation, or fail to take time to address your mental state - this book is a must read.

Be warned however, while the book is by no means large - the writer struggles to dampen his vocabulary from the highs of Doctorates jabbering technical jargon to eachother. His use of metaphors can help, but you could find yourself opening somewhat irrelevant wikipedia articles just to maintain a grasp of the story he is telling.

That's worth noting too, this book is not solely facts and figures presented in a line. The writer makes an attempt to tell a story of his own life alongside the teaching. This story telling isn't hugely intrusive but if you don't like the occasional snippet of the writers' personal life then you might be perturbed.

A grand read so far.
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Jacqui Barnett
5.0 out of 5 stars Absolute genius – a life changing book.
Reviewed in the United Kingdom on 8 June 2017
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This book explains the very core of both classical and cutting edge evidence-based mindfulness in medicine, clarifying exactly how this emerging science can help us to understand and step back from the processes that drive unhelpful behaviours and enjoy more choice and freedom in our lives. It explains the why, what and the "how-to" of mindfulness in ways that are relevant for all.

I personally find the lighthearted style of writing to be very refreshing and accessible for all - it feels reassuringly human. I teach mindfulness and am completing an MSc in Mindfulness-Based Approaches, so have read many credible, excellent books on the subject and this feels like a breath of fresh air as it integrates emerging science and the core essence of mindfulness - dependant origination. Dr Brewer's work in the field is radical, innovative and brilliant; he is finding ways to bring mindfulness to people in effective and accessible ways - meeting people where they are. Mindfulness has huge potential, but uptake, cost and course delivery can feel inaccessible for some populations. The pioneering research and methods outlined in this book have the potential to reach many diverse populations and provide them with accessible, evidence-based approaches. Dr Brewer explains complex mechanisms in a friendly way – I personally believe people benefit from understanding why they are practicing mindfulness, and this book explain everything so beautifully.

This book has transformed my personal mindfulness practice of 20 years, I am so impressed I have bought two copies of this book (one to keep and one to lend) and listen to the audio version whilst commuting. I highly recommend this book to anyone interested in the process and practice of mindfulness.
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alejandra
5.0 out of 5 stars Interesante
Reviewed in Mexico on 1 February 2023
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Estoy aprendiendo mucho y me ha permitido compartir ese aprendizaje.
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Braden Bullock
5.0 out of 5 stars Life-changing ideas
Reviewed in the United States on 22 December 2022
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I never write reviews for anything on Amazon, but after see how relatively few reviews there are on this book I wanted to do my part in spreading the good word.
I will admit that the book is not the most "well-written" in parts (there are a couple ideas brought up and not fully explored or explained, and some of the structure of the book seems to be a bit out of order at times), but I don't think it is exaggeration to suggest that the actual content and ideas that are shared in this book have the potential to be life-changing.
Perfect combination of two very different worlds; mindfulness and spirituality with neuroscience and scientific research. Very interesting read. I hope to carry the lessons that I have learned from this book for a very long time.
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Charles L. Alejandro
5.0 out of 5 stars Excellent book that seems to fairly espouse the benefits of ...
Reviewed in the United States on 11 October 2017
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Excellent book that seems to fairly espouse the benefits of mindfulness meditation and how it can help overcome numerous problems including addictions and anxiety. All too often when I read a book such as this I am expecting the author to overstate the value of something so he or she can continue to sell their products. I didn't find this with this book and Dr. Brewer only gives a couple of mentions to his apps for smoking cessation and help for binge eating. I feel he gave an honest appraisal of the benefits of mindfulness meditation as well as backed up his studies and other studies with scientific proof and solid evidence of benefits of meditation.

I don't feel I was partial in reading this book because I had already begun meditation and had seen small improvements in my personal, as well as business, life. The benefits I received didn't appear overnight but instead were gradual--almost to the point of looking back on changes and realizing that the changes had occurred instead of a placebo effect and the expecting the changes. And, honestly, I didn't necessarily get the answers I was searching for by trying meditation but instead found a ways to get the answers I was seeking by meditation. For example, while I don't suffer from social anxiety, I did at times feel like I had a hard time feeling like I "fit in" with others on a social level and business level. It helped me stay more focused with clients I was calling on as well as be more empathic to their needs and concerns. As to sometimes feeling awkward in social situations, I somehow became more non-judgemental towards myself and others. I really wasn't expecting these benefits but am grateful I found them. After reading Dr. Brewer's book, I realized I'm not alone and many people have been helped by mindfulness meditation including professional athletes, major corporations, celebrities, but also, down and out addicts who have used meditation to help lift themselves out of the abyss of addiction.

I expect and encourage Dr. Brewer to write another book about the benefits of meditation. I think we've only just begun to realize it's potential of being able to improve people's lives and society as a whole.
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david
5.0 out of 5 stars i do alot of reading and this is the best book in i have read in YEARS as far ...
Reviewed in the United States on 25 November 2017
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i do alot of reading and this is the best book in i have read in YEARS as far as practical tools i can learn and take out into real life and use. i have always said a good life is based off daily habits, especial our fundamental habits (eat,sleep,move,relationships) but at the heart of this book it is about teaching you how habits are formed and how we can break bad habits we want to change. the thing that is so mind blowing is how incredibly simple his instructions of mindfulness is to break habits. how habits are formed is a little bit trickier but judson dose and amazing job of explaining clearly for the lay person. i cant recommend this book enough.

** the book has alot more info than his ted talk, i will admit, i watched his ted talk and thoguht i did not need to get the book that i understood enough, but his book had sooo many more insights than just his quick ted talk. after Halloween, i got into a nasty candy habit. i literally NEVER eat candy and have always kept a plant based diet and am pretty serious about what go's into my body. well i geuss from candy being so ready available at the house and work i developed a habit of snacking obsessively on candy through the day, somtimes having 10/12 peices of chocolates, i could see it getting worse if i did not do somthing. so i used his advice of mindfulness, i remember being by the register at work and seeing a candy, i went to grab it but i stopped and was mindfull of my feelings. my mouth was watering and i had this tight feeling in my throat and chest, it sucked. the practice is definantly not "sexy" its tough work sitting in your feelings, but i was able to pass it up and like all cravings/feelings..it went away! once i did that once i knew i could do it again and i did. now im happy to say i can sit and look at the candy all day and it has no power over me, thank you judson
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Linda S.
2.0 out of 5 stars Minimal wheat; excessive chaff
Reviewed in the United States on 21 July 2021
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The problem I have with this book is that its purpose seems less about coherently expressing ideas than with promoting the author. For example:

1) Almost constant irrelevant references are made to the author’s education and teaching/research positions in the Ivy League. (In case you were wondering, he met his future wife at Princeton and proposed to her at Washington University, which the author points out - perhaps realizing that Wash U may not be perceived as "Ivy League" - was one of their “top choices, given its reputation for excellence and its student support.”) After four pages of a creative-way-I-asked-my-girlfriend-to-marry-me story, he concludes: “I was addicted to love.” Using pages of our precious reading time to wink at his wife? Ugh.

2) Dopamine must of course make an appearance in a book about addiction. The example the author chose to illustrate that hormone's power? It was the time his professor called him to his office and teasingly showed him the class sheet to reveal “#1. Judson Brewer A+.” “Congratulations,” the professor said, beaming, “you got the top grade! You earned it.”

The book comes across as mostly written, edited, and published for the purpose of burnishing the author’s reputation. But such burnishing will be the consequence of a good, well-written book, which should be the first priority. In the epilogue we learn about the author's paid mindfulness app, so it then dawns that this unsatisfying book may exist only for the purpose of promoting that. I hope not. I don't begrudge the author the separate app business. But a book owes something to its readers: it should have integrity within itself AS a book, for its OWN purpose. And to me, as basically a rambling promotional flyer, this one doesn’t.

The overall (uncredited) message of The Craving Mind is what Viktor Frankl said: “Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.” Remember that. Meditate to help you create and expand that space. And save yourself $13.39.
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