Showing results by author "Michael Schrage" in All Categories
-
-
Who Do You Want Your Customers to Become
- By: Michael Schrage
- Narrated by: Erik Synnestvedt
- Length: 2 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough - serious marketers and innovators must ask them to become something different instead.
-
Who Do You Want Your Customers to Become
- Narrated by: Erik Synnestvedt
- Length: 2 hrs and 47 mins
- Release date: 07-08-12
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £3.19 or 1 Credit
Sale price: £3.19 or 1 Credit
-
-
-
The Innovator's Hypothesis
- How Cheap Experiments Are Worth More than Good Ideas
- By: Michael Schrage
- Narrated by: Walter Dixon
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this audiobook addresses the innovation priorities of companies that live in the real world of limits. They want fast, frugal, and high-impact innovations.
-
-
Could have been 3 pages total
- By Sara Erdelyi on 19-09-22
-
The Innovator's Hypothesis
- How Cheap Experiments Are Worth More than Good Ideas
- Narrated by: Walter Dixon
- Length: 6 hrs and 58 mins
- Release date: 09-10-15
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £15.99 or 1 Credit
Sale price: £15.99 or 1 Credit
-