![What You Need to Know About: Marketing | [Simon Middleton]](http://ecx.images-amazon.com/images/I/51Rpay2vt4L._SL175_.jpg "What You Need to Know About: Marketing | [Simon Middleton]")
What You Need to Know About: Marketing
- UNABRIDGED
- by
- Narrated by
-
- Regular Price :£14.99Special Offer: Learn how to get this for £3.99 !
-
Average Customer Rating
-
-
LENGTH5 hrs and 44 mins
-
RELEASE DATE13/05/2011
-
AUDIO FORMATS
-
Program TypeAudiobook
-
PUBLISHER
People who bought this also bought...
Publisher's Summary
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engages in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and how to avoid classic mistakes.
In short, this is all you need to know about marketing.
©2010 Simon Middleton (P)2011 Audible Ltd