Go to Basket (0 items)
Home  > Non-fiction  > Economics  > The Thank You Economy (UNABRIDGED)
The Thank You Economy | [Gary Vaynerchuk]
Play The Thank You Economy

Two ways to buy!

  • Get this for
    £3.99
    Learn More
  • Get this for:
    £13.49

Publisher's Summary

  • LENGTH
    5 hrs and 41 mins
  • AUDIBLE RELEASE DATE
    28/06/2011
  • PUBLISHER
    Harper Audio

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy-it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

People who like this also like...

  • Crush It!: Why NOW Is the Time to Cash In on Your Passion
    Written By Gary Vaynerchuk
    Narrated by Gary Vaynerchuk
    Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
    UNABRIDGED 3 hrs and 40 mins
    product image
    Play Crush It!: Why NOW Is the Time to Cash In on Your Passion
    Crush It!: Why NOW Is the Time to Cash In on Your Passion
    UNABRIDGED
    Gary Vaynerchuk
    £9.29
  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
    Written By Eric Ries
    Narrated by Eric Ries
    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
    UNABRIDGED 8 hrs and 43 mins
    product image
    Play The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
    The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
    UNABRIDGED
    Eric Ries
    £20.59
  • Delivering Happiness: A Path to Profits, Passion, and Purpose
    Written By Tony Hsieh
    Narrated by Tony Hsieh
    In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
    UNABRIDGED 8 hrs and 17 mins
    product image
    Play Delivering Happiness: A Path to Profits, Passion, and Purpose
    Delivering Happiness: A Path to Profits, Passion, and Purpose
    UNABRIDGED
    Tony Hsieh
    £15.79
  • Google+ for Business: How Google's Social Network Changes Everything
    Written By Chris Brogan
    Narrated by Chris Brogan
    Every week, millions more people sign up for Google+. Suddenly, it's today's hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else - and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time - and without wasting a dime.
    UNABRIDGED 4 hrs and 44 mins
    product image
    Play Google+ for Business: How Google's Social Network Changes Everything
    Google+ for Business: How Google's Social Network Changes Everything
    UNABRIDGED
    Chris Brogan
    £11.49

Customer Reviews

Showing: 1-2 of 2 results
  • 2 of 2 people found this review helpful
    "Grasping the not so-obvious"
    By Brian (York, United Kingdom) Aug 31, 2011
    I loved this book. Most social media books give a hum-drum of social media history and tell you much of the same things that everyone else tells you. There's some differentiation, but after reading Gary's book, I think they really miss the point.

    Gary Vaynerchuk seems to have a real grasp on the real trend of what's happening in the social media revolution. The best advice I've ever received is regarding change is to ignore the technology and understand the fundamental human need that's being met. Gary does this. Social media is a way for us to engage and not just find another media to spam people with our messaging and advertising, and that's the heart of the message of this book - as I understand it.

    People aren't stupid, and they don't care what you say about yourself; they want proof that what's on the label is real. No amount of hype will do this. Engagement and content will. True service, not lip service. Social media gives us the platform to value people as people, to let people see what we're really all about, and to spread the word about it.

    But Gary goes further and gives you strong examples of how to combine social media with other means to create strategies that have true impact on those you're trying to reach and on what you want to accomplish. While the book doesn't have the step-by-step methodology that some want; if it did, we'd lose the essence of substance and transparency that is the heart of what social media is all about.
  • 0 of 0 people found this review helpful
    "Gary doing what Gary does best"
    By Mark (United Kingdom) Mar 6, 2012
    Reminding us all, with buckets of passion and character, that the traditional customer service basics and personal touches that were initially lost as we moved to the new economy are even more critical to success today due to the way in which positive and negative feedback can spread so quickly using social media. Most repeated phrase, Pull don't Push. Perfect sense. @upfinder

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Showing: 1-2 of 2 results