Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.
While they were still students at Stanford, Google co-founders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO, nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.
The key to Google's success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After it's unapologetically elitist approach to hiring, Google pampers its engineers with free food and dry cleaning, on-site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.
But has Google lost its innovative edge? It stumbled badly in China. And now, with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be "evil" still compete?
No other book has turned Google inside out as Levy does with In the Plex.
©2011 Steven Levy (P)2011 Audible, Inc.
"Thoroughly versed in technology reporting, Wired senior writer Levy deliberates at great length about online behemoth Google and creatively documents the company's genesis from a 'feisty start-up to a market-dominating giant'.... Though the author offers plenty of well-known information, it's his catbird-seat vantage point that really gets to the good stuff. Outstanding reportage delivered in the upbeat, informative fashion for which Levy is well known." (Kirkus Reviews)
"The book, a wide-ranging history of the company from start-up to behemoth, sheds light on the biggest threats Google faces today, from the Chinese government to Facebook and privacy critics." (The New York Times)
"With a commanding voice, L.J. Ganser narrates this history and exploration of Google....Ganser's stern voice is clear and moves through the text with determination." (AudioFile)
"Great listen for any Google fan"
Well researched and well structured book. Even if you know a lot about Google there are some great insights here. recommended
"A surprisingly inspirational book"
A really excellent and engaging book. I used Google before without much thought but since the book I can see where the company has made significant differences in the internet and the general information in the world - I mean more than Google search. The insights into how it 'thinks', whats required to do that, and how our data is used is amazing.
The ethos of the early companies aim to make products to improve the world (free)/make available info I believe comes through their actions strongly and as far as big companies go I believe they are far from 'evil'. Excellent narration for an engaging story.
This is a good listen if you’re interested in Google and Silicon Valley in general. A good accompaniment to Jobs autobiography I think.
The narrator took a bit to get used to but in the end I found it easy to listen to him.
"Lots of lessons for young entrepreneurs"
I loved this book. It showed how seemingly small decisions made when starting up a company can shape its whole culture and direction. And how this is challenged when they try to become a 'big' company. Well researched, and excellent narration. Recommended.
"Information giant that changed the world"
I can't praise this book enough. I am not knowledgable with technology but use a mobile and laptop nd regularly use google. I found this book very informative and easy to understand. The language used makes it accessible to the non techy reader or listener, but is not so simplistic as to be ptronising. This book takes the listener through the history of google from ist formation to the present and gives some background to the founders which I felt helped me to understand the concept behind the company. I recommend this book to anyone who wants to understand more about the digital age we have come into, whether you are an older person with little understanding of technology but an interest in it, or whether you are a younger person who may use technology without realising that you are doing so. I particularly recommend this book to young people thinking of some sort of technology based university course or career. For me this book has unlocked some of the mysteries of how and why some of the technologys are packaged as they are, although perhaps thats because I was particularly ignorant before listening to this audio book? If so I am sure I am not the only one who suffers from that chronic condition that is ignorance. Thanks to google I am making a steady recovery. I enjoyed this book as an audio book and the narator read at a comfortable pace with a pleasant clear accent that is easy on the ear, even if the ear in question is UK rather than US. This is the sort of book that makes "Audible" worth while, because lthough the book is fairly long, and long winded at times, it is very easy to listen to and take in whilst doing chores or driving. Get this book, you can't go wrong, its really good.
An interesting and intriguing read. Good for anyone want to know more about some inner scene about the company.
"Super Read, Very Insightful"
this is a superb insight into the goings on of Google and how the worlds biggest search engine works. Its so insightful all webby type people should have a read or listen.
"Interesting facts about how Google operate"
This is a fascinating book about why Google is a good place for employees to work. As someone who isn't in the tech scene the book came as a bit of an eye opener. As a geek Disneyland, the staff work in an environment that allows them to innovate and create at a relentless pace. The audio also covers Google projects in other countries such as India. If you are a recruiter this is a book packed with insight and if you want to get a job with Google this is a good place to start. An enjoyable listen if you are active online and use search engines and would like to see the personalities behind them.
"Brilliant listen for any Google user"
Great listen for anyone who has ever used a Google product. It's amazing to see how Google grew so quickly with such a great basic idea.
"Great Story, Great Narration!"
One of the best narrators I've heard. I enjoyed listening to Google's story and how the system works. I've had my earphones on for many many hours listening to this. Finished it in 3 days, I was definitely sad when it was done, I wish it was longer.
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