Celebrating the 75 anniversary of the original landmark bestseller How to Win Friends and Influence People, comes an up-to-the-minute adaptation of Carnegie's timeless prescriptions for the digital age.
Dale Carnegie's principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegie's words of wisdom, comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era.
Dale Carnegie could never have predicted the trajectory that new media would take, and the ways that the simple television screen would be adapted into computers and handheld communication devices. He didn't know the term "social media" and Facebook was something not even dreamed of in Buck Rogers cartoons. And yet his lessons remain relevant for everyone who communicates online today. In fact, with problems such as cyber bullying and email etiquette, we need Carnegie's help more than ever. Dale Carnegie and Associates, Inc. has re-imagined Carnegie's lasting lessons for this difficult digital age, reframing Carnegie's insights about communication, self-expression, and leadership. This book is a must-have guide for anyone who wants to find success on Facebook, Linked-In, Twitter, and any social media format today and in the future.
©2011 Dale Carnegie & Associates, Inc. (P)2011 Simon & Schuster, Inc. All rights reserved.
Listening and learning.
I agree with the principles in this book - that certain types of behaviour are powerful influencers and are better at eliciting a positive response from others. If you've not read the original then this is worth a listen.
On the downside, the examples given are often cheesy. For some reason the author(s) seem to think Ronald Reagan is a great example of someone who does the right thing (this made me laugh out loud because of the sheer ignorance at what he did while in office), and there is big deal made about some baseball pitcher who didn't blame an umpire for a bad call. Also, the examples from people who attended Carnegie's lectures are often of the mould of "Everything was awful, then I did what Carnegie says, now everything is perfect".
The narration feels like Petkoff thinks he is talking to a dim child - it's a bit patronising and cheesy. It would be far better if he just read the book rather than trying to emote on the key points.
But anyway, on coming away from listening to this, my conclusion is that it is fundamentally correct and is worth knowing but the examples and delivery could be a lot better.
This is more than a book, or audio track, it's a must for all serious business people, students of life, and self promotors. This 'book' is witty fast moving, concise and stuffed full of information to make your eyes water in delight. You will never be short of conversational ditties, or dinner over which to express your new found knowledge. Simply a great 'read', and listen. For those who missed the internet revolution or even the original book, here is a superb look into and out of an industry of promotion and the use of the new power of communication to get yourself heard, understood and listened to. Like 'Meetings with Remarkable Men' by Gurdjieff this book really is inspiring get it now, and enjoy.. you will!.
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