![Purple Cow: Transform Your Business by Being Remarkable | [Seth Godin]](http://ecx.images-amazon.com/images/I/51AQfOb5vsL._SL175_.jpg "Purple Cow: Transform Your Business by Being Remarkable | [Seth Godin]")
Purple Cow: Transform Your Business by Being Remarkable
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Average Customer Rating
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LENGTH2 hrs and 58 mins
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RELEASE DATE01/04/2009
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AUDIO FORMATS
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Program TypeAudiobook
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PUBLISHER
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Publisher's Summary
Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
©2002 Do You Zoom Inc.; (P)2009 Gildan Media Corp
What the Critics Say
"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)
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What Members Say
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"Purple Cow"
The title initially made me dubious but I was sold by what the book was offering. This book is a MUST HAVE for every small business and larger businesses could also learn from this. The best read I have had in years and every sentence has had me thinking, reviewing and processing my own business. I wish I had found this book a few years back. Hoping Seth has more for us to learn from. Thank you.
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"Must read"
This is a must read for anyone in business - get this, you need this!
0 of 1 people found this review helpful