A Distillation of The Most Important Business Thinking of Our Time
Michael Porter's groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this book provides an engaging summary of Porter's ideas and an invaluable synthesis of this important body of work, making clear how each of Porter's powerful concepts relates to the others and, most important, to the practical realities managers face.
Modern thinking about competition and strategy begins with Porter's frameworks. They are the most widely used in practice by managers around the world. But as Magretta points out, Porter is often misunderstood and his frameworks misapplied. Magretta's own wide-ranging business experience allows her to identify the most common of these misconceptions - among them, the deeply held but dangerous belief that competition is about being the best. Understand Porter and you will see why competing to be the best sparks an inevitable race to the bottom.
Understanding Michael Porter will enable all leaders throughout any organization to grasp Porter's seminal ideas about competition and strategy and deploy them to achieve competitive success.
©2011 Joan Magretta (P)2011 Gildan Media Corp
"Great content - Grating delivery"
The author really does achieve the stated aim of a powerful exec summary of the main Porter works. Five forces, leads onto the key strategy points, all of which are well explained. The examples throughout fit really well, and give a bit of a break from the detail.
I really struggled with the delivery though. As a Brit, I am used to listening to US narrators on audiobooks. However, this one pushes things just a little bit too far - it is Stra-te-gy, not Strad-er-gieee! I'm afraid that Mr Synnerstvedt is the reason why I haven't started my second listen yet to pick up all of the things that I missed first time round.
The book is fine, if not very helpful. as the description says Magretta does not try to teach you anything you cannot get from Porter himself. She only tries to build examples that would make Porters points more clear. The narrator however is something else, never before have I heard a more annoying reading of a book. He blitzes through most of the text and then for some reason draws out the last word of almost every sentence.
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