The New Science of Persuasion & Influence: Amazing Techniques to Get Everything You Want

If you've read extensively on persuasion and NLP, you'll recognise his influences as he borrows heavily from the likes of Cialdini and Bandler. Even so, I found it a decent listen that served as a reminder if nothing else. Also narrates very well.

It is a lot of powerful information packed in a 3hrs. book.
Not only you get what you want (with a lot of practice) but to understand when you are being taken advantage off, as well. It made me think a good deal about the world politics, people around me and my communication with my child. I am planning on to buy the book to keep it as a communication manual.

And highly recommended as the narrator is also the writer himself.

I was persuaded by the title, so it did work, the author makes some relevant points but I can't say it was anything new to what I had heard before, I thinks it's more about positive thinking, I can't say I would rate it as a learning tool, but it was uncomplicated easy listening on,the way to work !

I bought this audiobook not expecting a lot, but I was pleasantly surprised. It is read by the author who obviously loves the subject, it's not a really advanced course, but having said that, contains tons of useful and practical information ideal as an introduction into persuasion techniques.

I chose this book after being fairly impressed by the much shorter 'Hypnotic Salesman' by the same author. This takes the same premise and ideas of that book, and stretches it out to six times the length, without adding anything else. The book is useful for dispelling the myth that hypnosis is a swinging fob watch before the eyes, but will disappoint someone who believes there's an infallible shortcut to win sales - there isn't! Most misleading is the title, as there's virtually zero science involved. For the true science of sales and influence, try 'The Buying Brain' or 'Neuromarketing' by Roger Dooley. This is moderately interesting, but certainly not earth shattering.

So far I have listened to this twice now. This is very powerful stuff. I have been listening in the car but I recommend that you really need to have pen and paper to hand there are so many techniques to learn. I'm not a sales person and as Craig says you don't have to be to use these techniques. We all have to sell ideas from getting the kids to do the dishwasher to getting projects done on time. A must for all who want to be master communicators!

This feels like Craig finding his feet. At times it is a bit cheesy and forced and yet at other times Craig's brilliance shines through. The things that work well are 1/ nice summaries at the end of each section 2/ great overview of basic NLP principals 3/ great reading voice. The things that don't work so well are 1/ sounds a bit amateur and at times forced 2/ a bit too summarised 3/ copies a lot of the other ideas. If you need a 'quick fix' or are new to this subject then very highly recommended. If not, then there are many better audiobooks out there on this subject.

Some reasonably interesting insights here but little I haven't heard before on sales training courses down the years. The writer has obviously lifted a lot of the content from other publications, rather than from his personal experiences: if I hear one more time that we tend to be either "visual, auditary or kinetic" I think I will scream....