The reason human beings are the dominant animal on this planet has nothing to do with their strength or ability to fight. An elephant is stronger, a cheetah is faster, but mankind's ability to communicate is second to none and the true secret to our success.
We all have this 'god-like' ability to communicate precisely what we want, but some are more equal than others. It is no coincidence that the world's top salesmen, politicians, and hypnotists all use very similar language. All these master communicators know the path of least resistance is to talk directly to a person's sub-conscious, bypassing the conscious or thinking mind.
People who have an advanced knowledge of all our subtle levels of communications have a vast advantage in all areas of life. In The New Science of Persuasion and Influence, Craig Beck reveals the secrets used by leading persuasion professionals to get the specific outcome they want with everyone they meet. He will show you how these techniques have been used to influence you in the past and how you can build subliminal commands into your everyday communication to get amazing results.
You will learn how to control any conversation; how to deal with all types of characters, from shy and quiet individuals to aggressive and dominant people; how to become super confident as a speaker and influencer; what a person's body language is telling us; and much more.
About the author: Craig Beck is a professional broadcaster, author, and media consultant. Craig became a qualified master of hypnotherapy in 1995.
From Customer Reviews:
"I have been in sales for 10 years. I was amazed how little of this I knew. It's actually frightening to think other people I deal with on a daily basis might know this stuff." (Amazon Customer) "An interesting take and reinvention of some well-established techniques I have used for a while. It's amazing to see how the communication tools of politicians, salesmen and stage hypnotists are all quite similar. The book is delivered and read by the author and his English accent is easy to listen to. Worth listening to even just to find out what techniques are being used on you every day." (Brian Thompson, Durham, UK) "One of the best courses I have ever bought, Craig explains skill after skill and how to implement them into everyday life. Already seen some pretty dramatic results with new clients." (Tony Bracknell, Hull, UK)
©2004 Viral Success Ltd (P)2011 Viral Success Ltd
"Not completely original, but useful all the same."
If you've read extensively on persuasion and NLP, you'll recognise his influences as he borrows heavily from the likes of Cialdini and Bandler. Even so, I found it a decent listen that served as a reminder if nothing else. Also narrates very well.
"Going to buy the book"
It is a lot of powerful information packed in a 3hrs. book.
Not only you get what you want (with a lot of practice) but to understand when you are being taken advantage off, as well. It made me think a good deal about the world politics, people around me and my communication with my child. I am planning on to buy the book to keep it as a communication manual.
And highly recommended as the narrator is also the writer himself.
"good title but nothing new"
I was persuaded by the title, so it did work, the author makes some relevant points but I can't say it was anything new to what I had heard before, I thinks it's more about positive thinking, I can't say I would rate it as a learning tool, but it was uncomplicated easy listening on,the way to work !
"A lot of very useful information"
I bought this audiobook not expecting a lot, but I was pleasantly surprised. It is read by the author who obviously loves the subject, it's not a really advanced course, but having said that, contains tons of useful and practical information ideal as an introduction into persuasion techniques.
"Not necessarily new, and not necessarilyscience..."
I chose this book after being fairly impressed by the much shorter 'Hypnotic Salesman' by the same author. This takes the same premise and ideas of that book, and stretches it out to six times the length, without adding anything else. The book is useful for dispelling the myth that hypnosis is a swinging fob watch before the eyes, but will disappoint someone who believes there's an infallible shortcut to win sales - there isn't! Most misleading is the title, as there's virtually zero science involved. For the true science of sales and influence, try 'The Buying Brain' or 'Neuromarketing' by Roger Dooley. This is moderately interesting, but certainly not earth shattering.
"Be who you want to be"
So far I have listened to this twice now. This is very powerful stuff. I have been listening in the car but I recommend that you really need to have pen and paper to hand there are so many techniques to learn. I'm not a sales person and as Craig says you don't have to be to use these techniques. We all have to sell ideas from getting the kids to do the dishwasher to getting projects done on time. A must for all who want to be master communicators!
This feels like Craig finding his feet. At times it is a bit cheesy and forced and yet at other times Craig's brilliance shines through. The things that work well are 1/ nice summaries at the end of each section 2/ great overview of basic NLP principals 3/ great reading voice. The things that don't work so well are 1/ sounds a bit amateur and at times forced 2/ a bit too summarised 3/ copies a lot of the other ideas. If you need a 'quick fix' or are new to this subject then very highly recommended. If not, then there are many better audiobooks out there on this subject.
"Devised for salesmen"
Some reasonably interesting insights here but little I haven't heard before on sales training courses down the years. The writer has obviously lifted a lot of the content from other publications, rather than from his personal experiences: if I hear one more time that we tend to be either "visual, auditary or kinetic" I think I will scream....
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