Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander's account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving listeners a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company.
Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards - a former journalist who knows how to write - captures the Google Experience, the rollercoaster ride of being part of a company creating itself in a whole new universe.
I'm Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world's most transformative corporation.
©2011 Douglas Edwards (P)2011 Audible, Inc.
"This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados." (Publishers Weekly)
"Douglas Edwards is indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time." (Seth Godin)
"Douglas Edwards recounts Google's stumble and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale." (Ken Auletta, author of Googled: The End of the World as We Know It)
"With a warm, approachable tone and perfect pacing, Edwards narrates his detailed account of his experiences as an early employee of Google, Inc....Edwards seems a natural as he provides a highly listenable audio performance....the listener walks away with a better understanding of how true organizational creativity and brilliant technical engineering can impact the human condition and world culture." (AudioFile)
"Interesting and insightful"
For anyone interested in Google or working at an internet based business this book is a must read/listen. Douglas gives a detailed account of his 6 or so years at Google as the business went from a small start up to the massive internet giant it is today. Douglas also reads it excellently and as it is his story you get a better feeling of his feelings about the different things that happened during his time there. Highly recommended.
"Understand the good and the bad from Google"
This is a great book to understand the good and the bad things of Google. It provides a unique perspective of one of the first employees of the company, who wasn't part of the hardcore engineer team that led and continue leading the company.
"I was there"
By the end of the book I felt I had been there, and gone through this torturous yet adventurous journey with Douglas. Amazing narration with a surprisingly honesty and personal side to it.
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