To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.
HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.
©2009 Brian Halligan, Dharmesh Shah; (P)2009 Gildan Media Corp
"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." (Seth Godin)
I immensely enjoyed listening to this book, but most of all I really enjoyed implementing the tips and stratedgies it offered.
I was looking for a backgound on how some companies social media in order to generate business. I was very sceptical about the
majority of claims out there, that social media is effective for generating business. I can honestly now say that I definitely now know that it is effective. Within two weeks of implementing the authors tips and strategies I managed to bag a new customer on my website and have generated positive revenue from this relationship. The most remarkable feature of this, is that my website is still only now partly complete.
I certainly recommend this book for anyone who would like to change the way they currently market their business.
This audiobook was awesome, it has opened up so many new ideas and allowed me a deeper insight in to the world of inbound marketing. I recommend this to any general marketeer or anyone generally interested in social media, business or marketing of any sort. Once you start using the links the guys give you too, you will find on their Hubspot site the same sort of remarkable content that they talk about throughout the audiobook, awesome.
This book makes it very easy to follow and extremely easy to understand. It is an ideal way for even the novice to understand get acquainted to Social Media. On the other end of the scale, it is also good for the experienced techie as it has some useful tips, hints and advice. Well worth the money and investment in time as you will earn your money back many times over.
Highly recommended and would even go as far to say that this is the best audio book I have ever listened to.
As a confirmed sceptic, I found the book clear and full of great advice. I saw immediate results from using it.
It's a bit 'American' but it is very grounded and packed with really useful and practical advice.
Within a week of putting the advice into practice I started to see organic visitors not only coming to my site but signing up for stuff. I have been keeping a track on my sites ranking on google and yahoo and they have been steadily rising week on week.
Well worth listening to with a notebook handy. It works.
Recommend if you have a website and don't want to spend a fortune on advertising.
This is the first book I downloaded related to website building and Social Media use. It is an excellent introduction and contains many useful tips. As a start, it gets you into the right mindset and makes it very clear what thinking is required to use the internet as an effective marketing tool. It is clearly written, the authors have loads of hands on experience and it is well read.
However, the authors are from the US and the perspective is very US. Which is fine if you are from the US or are looking at a global audience. If you are looking at a UK market it is still useful and informative, but 'Pimp My Sight', written by a UK resident, contains more helpful information, links and suggestions for UK would-be website and social media novices.
That said, if you are just considering entering the world of websites and social media for marketing purposes, its a really good start.
I found this audio book really useful for learning about what I should be doing to increase sales in my business. We were having a new website designed at the time (thank goodness) and this audio book gave us loads of new ideas that we actually incorporated into our website design. It also points you to various different sites that I hadn't known about before to check out how well your current inbound marketing is doing. The narrator is easy to listen to (I find some american accents quite hard to concentate with but this guy was good seeing as the book is about 5 hours long). I would say that the information contained is well worth the money.
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