©2007 Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini; (P)2009 BBC Audiobooks Ltd
This book was brilliant from beginning to end. Not just interesting in its descriptions of what motivates people, but often of immediate practical use too. I filled four pages of a notebook while listening to it, and began using some of its tips and tricks in marketing material. After finishing it I bought the paperback (which I immediately lent to someone) and have been recommending it to all and sundry.
"WORTH THE TIME & MONEY!"
Being a somewhat voratious reader(or listener) of this genre lately, I can whole heartedly recommend the spend, in terms of time and money.
It is written to be interesting for the interested, that sounds easy, because this book makes it easy. I obtained many useful tips for helping my business, which is doing well, but is already showing signs of small improvements from the use of these informative tips. Whether you use a hardcaopy or soft copy it's fairly easy to get around, do make a notebook handy, because you will find yourself wanting to jot ideas down. It is far superior in format and content (it is substantive) than most 'self-help - business enhancing' books. I recommend it without reservation.
"Fascinating and useful"
A great resource for any of us who need to understand negotiation and the psychology of decision making (which you could argue is all of us). This is packed with interest, well researched examples of theories in practice and tips about how these can be put to work
"2 stars .."
It promises great things but I can honestly say that it didn't deliver for me. I am sure that there are many people that love this book but it just didn't go into enough depth for my taste. If you are struggling to use your credits then it's worth a look, but I would be a little disappointed if I had paid for it.
I have listened to the a few times now to ensure I remember all the details. It is very powerful. The techniques are easy to understand and all backed up science and research. I have used these techniques at work with great success. This is a must if you want to develop the winning edge or just to amaze your friends with the facts!!!
"interesting listen and common sense reminders"
am finding the book interesting. Every now and then get an excellent new titbit or perspective on something so am staying interested. Will sometimes rewind a relisten to passages that are more in depth or relevant to projects I am working on.
I thoroughly enjoyed this book and got some terrific ideas from it! Clive Mantle's narration was perfect and I would definitely recommend this to anyone.
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