In this extensively revised new edition of one of the pioneering and best-selling books in the growing category of personal branding books, star business speakers and consultants McNally and Speak provide an inspiring and practical guide to how people can achieve more of what they want by developing and communicating a strong, entirely authentic, personal brand. Over 50,000 copies of the 1st edition sold.
©2011 David McNally and Karl Speak (P)2012 Berrett-Koehler Publishers
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