Need Help? Call us

0800 496 2455

HOW IT WORKS
MEMBERSHIP
SHOP AUDIOBOOKS : HAS SUBMENU. PRESS PASS KEY THROUGH AND SPACE BAR TO ACTIVATE.

AUDIOBOOK CATEGORIES

				 Crime & Thrillers
 Sci-Fi & Fantasy
 History
 Biographies & Memoirs
 Action & Adventure
 Education
 Business
 Health & Development

			

				 Fiction
 Non-fiction
 Comedy
 Classics
 Children
 Film Radio & TV
 Languages
 More Categories

			

MORE TO EXPLORE

Best Sellers
New Releases
Coming Soon
Top Collections
Great First Listens
5 Star Listens
Editors' Picks
Award Winners

PROMOTIONAL CODES

Redeem Code

Membership - Great value. Totally flexible. Outstanding service.

Home

Business

Career Skills

http%3A%2F%2Fsamples.audible.co.uk%2Fbk%2Fadbl%2F004723%2Fbk_adbl_004723_sample.mp3+flashcontent0C5Z37BKKF7G73VGGYPA0

Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders, 2nd Edition

UNABRIDGED
by Adam Morgan
Narrated by A. T. Chandler
Tweet
Regular Price :£18.99
Special Offer: Learn how to get this for £3.99 !

Two ways to buy!

Get this for

£3.99
Learn more
or
Get this for

£18.99

Average Customer Rating
Overall
(0)
Performance
(0)
Story
(0)

LENGTH

12 hrs and 8 mins
RELEASE DATE

02/08/2012
AUDIO FORMATS

Program Type

Audiobook
PUBLISHER

Audible, Inc.

People who bought this also bought...

The New Digital Age

By Eric Schmidt, Jared Cohen

Narrated By Roger Wayne

Overall
(4)
Performance
(2)
Story
(2)

The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From

UNABRIDGED 10 hrs and 44 mins

http%3A%2F%2Fsamples.audible.co.uk%2Fbk%2Fhodd%2F000552%2Fbk_hodd_000552_sample.mp3+flashcontent0C5Z37BKKF7G73VGGYPA1
The New Digital Age

UNABRIDGED
- Eric Schmidt , Jared Cohen
Insanely Simple: The Obsession that Drives Apple's Success

By Ken Segall

Narrated By Ken Segall

Overall
(13)
Performance
(0)
Story
(0)

Simplicity isn't just a design principle at Apple - it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs's uncompromising ways, you can see Simplicity in everything Apple does: the way it's structured, the way it innovates, and the way it speaks to its customers.

UNABRIDGED 7 hrs and 5 mins

http%3A%2F%2Fsamples.audible.co.uk%2Fbk%2Frand%2F003021%2Fbk_rand_003021_sample.mp3+flashcontent0C5Z37BKKF7G73VGGYPA2
Insanely Simple: The Obsession that Drives Apple's Success

UNABRIDGED
- Ken Segall
Positioning: The Battle for Your Mind

By Al Ries, Jack Trout

Narrated By Grover Gardner

Overall
(11)
Performance
(0)
Story
(0)

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors.

UNABRIDGED 4 hrs and 8 mins

http%3A%2F%2Fsamples.audible.co.uk%2Fbk%2Fgraw%2F000021%2Fbk_graw_000021_sample.mp3+flashcontent0C5Z37BKKF7G73VGGYPA3
Positioning: The Battle for Your Mind

UNABRIDGED
- Al Ries , Jack Trout
Outliers: The Story of Success

By Malcolm Gladwell

Narrated By Malcolm Gladwell

Overall
(226)
Performance
(3)
Story
(3)

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.

UNABRIDGED 7 hrs and 22 mins

http%3A%2F%2Fsamples.audible.co.uk%2Fbk%2Fhach%2F000187%2Fbk_hach_000187_sample.mp3+flashcontent0C5Z37BKKF7G73VGGYPA4
Outliers: The Story of Success

UNABRIDGED
- Malcolm Gladwell

Publisher's Summary

The second edition of the international best seller, now revised and updated...

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies web links to view interviews online, and offers supplementary downloadable information.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

What Members Say

There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.

Can't wait to hear more from this listener?

You can now follow your favorite reviewers on Audible.

When you follow another listener, we'll highlight the books they review, and even email* you a copy of any new reviews they write. You can un-follow a listener at any time to stop receiving their updates.

* If you already opted out of emails from Audible you will still get review emails by the listeners you follow.

Close Thanks

Contact Us
Help
Affiliates
Site Map
Software
Device Centre
Audible Mobile
Redeem Code

Conditions of Use
Privacy Notice
Cookies & Internet Advertising

Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders, 2nd Edition

Two ways to buy!

Publisher's Summary

More from the same

Narrator

What Members Say

Can't wait to hear more from this listener?