Unorthodox success principles from a billionaire entrepreneur and philanthropist.
Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.
This book shares the "unreasonable" principles - from negotiating to risk-taking, from investing to hiring - that have made Eli Broad such a success.
If you're stuck doing what reasonable people do - and not getting anywhere - let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.
©2012 Eli Broad (P)2012 Gildan Media, LLC
"In The Art of Being Unreasonable, my friend Eli Broad lets us in on his secrets to success in business, philanthropy, and life - and he asks the right questions, looks for the right answers, and never stops working until he gets results. At a time when our country needs to focus on what works, Eli's audiobook is a blueprint for effective public citizenship." (President William Jefferson Clinton)
"As a creator of successful companies, Eli Broad has few equals, and The Art of Being Unreasonable clearly shows why. It's also an audiobook that powerfully makes the case that wealth finds its ultimate purpose in public service." (Bill Gates, Co-Chair, Bill & Melinda Gates Foundation, and Chairman, Microsoft Corporation)
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