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Yes! 50 Secrets from the Science of Persuasion | [Noah Goldstein, Steve Martin, Robert B. Cialdini]
Play Yes! 50 Secrets from the Science of Persuasion

Yes! 50 Secrets from the Science of Persuasion

  • UNABRIDGED
  • by Noah Goldstein , Steve Martin , Robert B. Cialdini
  • Narrated by Clive Mantle
  • Regular Price :£13.49

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  • Average Customer Rating
  • Overall
    (103)
    Performance
    (1)
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  • LENGTH
    6 hrs and 33 mins
  • RELEASE DATE
    10/12/2009
  • AUDIO FORMATS
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    2 3 4 Enhanced Audio
 

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Publisher's Summary

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home. More information can be found at www.scienceofyes.com.

©2007 Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini; (P)2009 BBC Audiobooks Ltd

What Members Say

Average Customer Rating

3.9 (103 ratings)
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Performance
  • NewentUnited Kingdom
    29/03/10
    Overall
    Performance
    Story
    "Just brilliant"

    This book was brilliant from beginning to end. Not just interesting in its descriptions of what motivates people, but often of immediate practical use too. I filled four pages of a notebook while listening to it, and began using some of its tips and tricks in marketing material. After finishing it I bought the paperback (which I immediately lent to someone) and have been recommending it to all and sundry.

    12 of 12 people found this review helpful
  • CHELSEA, LONDON, United Kingdom
    08/06/10
    Overall
    Performance
    Story
    "WORTH THE TIME & MONEY!"

    Being a somewhat voratious reader(or listener) of this genre lately, I can whole heartedly recommend the spend, in terms of time and money.
    It is written to be interesting for the interested, that sounds easy, because this book makes it easy. I obtained many useful tips for helping my business, which is doing well, but is already showing signs of small improvements from the use of these informative tips. Whether you use a hardcaopy or soft copy it's fairly easy to get around, do make a notebook handy, because you will find yourself wanting to jot ideas down. It is far superior in format and content (it is substantive) than most 'self-help - business enhancing' books. I recommend it without reservation.

    10 of 10 people found this review helpful
  • Twickenham, United Kingdom
    14/07/11
    Overall
    Performance
    Story
    "Fascinating and useful"

    A great resource for any of us who need to understand negotiation and the psychology of decision making (which you could argue is all of us). This is packed with interest, well researched examples of theories in practice and tips about how these can be put to work

    6 of 6 people found this review helpful
  • Cambridge, Cambridgeshire, United Kingdom
    28/08/10
    Overall
    Performance
    Story
    "2 stars .."

    It promises great things but I can honestly say that it didn't deliver for me. I am sure that there are many people that love this book but it just didn't go into enough depth for my taste. If you are struggling to use your credits then it's worth a look, but I would be a little disappointed if I had paid for it.

    3 of 3 people found this review helpful
  • BASINGSTOKE, United Kingdom
    23/12/12
    Overall
    Performance
    Story
    "Amazing"

    I have listened to the a few times now to ensure I remember all the details. It is very powerful. The techniques are easy to understand and all backed up science and research. I have used these techniques at work with great success. This is a must if you want to develop the winning edge or just to amaze your friends with the facts!!!

    2 of 2 people found this review helpful
  • Gisborne, Australia
    13/04/13
    Overall
    Performance
    Story
    "interesting listen and common sense reminders"

    am finding the book interesting. Every now and then get an excellent new titbit or perspective on something so am staying interested. Will sometimes rewind a relisten to passages that are more in depth or relevant to projects I am working on.

    0 of 0 people found this review helpful
  • Manchester, UK
    27/01/13
    Overall
    Performance
    Story
    "Excellent ideas!"

    I thoroughly enjoyed this book and got some terrific ideas from it! Clive Mantle's narration was perfect and I would definitely recommend this to anyone.

    0 of 0 people found this review helpful
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