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Small is the New Big: And 193 Other Riffs, Rants, and Remarkable Business Ideas | [Seth Godin]
Play Small is the New Big: And 193 Other Riffs, Rants, and Remarkable Business Ideas

Small is the New Big: And 193 Other Riffs, Rants, and Remarkable Business Ideas

  • ABRIDGED
  • by Seth Godin
  • Narrated by Seth Godin
  • Regular Price :£11.53
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    (26)
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  • LENGTH
    7 hrs and 27 mins
  • RELEASE DATE
    17/08/2006
  • AUDIO FORMATS
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    2 3 4 Enhanced Audio
 

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Publisher's Summary

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world.

It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school?

All of these riffs add up to a few essential themes:

  • Small is the new big because big has gone from a huge advantage to a liability.
  • Authentic stories spread and last, but lies get exposed faster than ever.
  • The ability to change fast is the single best asset for any person or organization.
  • Aretha was right: Respect is the secret to success.
  • It's easier than ever to become remarkable. There's no excuse for sticking with mediocrity.

    ©2006 Seth Godin; (P)2006 HighBridge Company

    • What the Critics Say

    "[Godin] presents a collection of essays that are thoughtful and wise." (Booklist)

    What Members Say

    Average Customer Rating

    3.7 (26 ratings)
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    Performance
    • By KL
      Birmingham, United Kingdom
      23/12/12
      Overall
      Performance
      Story
      "Ideas always worth considering"

      You know what you're getting with Seth Godin - creative straight-talking... and he delivers again here. Nice bite-sized musings and rants - perfect for a journey on a bus or train.

      1 of 1 people found this review helpful
    • By Nick
      Southampton, Hants, United Kingdom
      16/04/11
      Overall
      Performance
      Story
      "Perfect when you need to boost your creativity"

      I love Seth's books, he has an incredible energy and excitement about everything he does. This is an amazing book on so many levels. It contains lots of great marketing ideas, but also many things that will set you thinking laterally. I recommend reading a couple of pieces at a time, as they sink in you will be surprised at all the other stuff that pops into your head.
      One author who is better to hear than read.

      1 of 1 people found this review helpful
    • By subangi+0404conepod
      london, United Kingdom
      14/04/11
      Overall
      Performance
      Story
      "Very Good"

      This was a very good listen. I really like Seth Godin and the cover is great.

      0 of 0 people found this review helpful
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