Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world.
It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school?
All of these riffs add up to a few essential themes:
©2006 Seth Godin; (P)2006 HighBridge Company
"[Godin] presents a collection of essays that are thoughtful and wise." (Booklist)
"Ideas always worth considering"
You know what you're getting with Seth Godin - creative straight-talking... and he delivers again here. Nice bite-sized musings and rants - perfect for a journey on a bus or train.
"Perfect when you need to boost your creativity"
I love Seth's books, he has an incredible energy and excitement about everything he does. This is an amazing book on so many levels. It contains lots of great marketing ideas, but also many things that will set you thinking laterally. I recommend reading a couple of pieces at a time, as they sink in you will be surprised at all the other stuff that pops into your head.
One author who is better to hear than read.
This was a very good listen. I really like Seth Godin and the cover is great.
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